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New Kid on the Block

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Maggie Cannon, new Marketing AssociateHello, everyone. My name is Maggie Cannon, and I am a new Back40 Design employee.

This is where you all say “Hi, Maggie” in unison to make me feel welcome and accepted.

I’ve never been “The New Girl” before. Born and raised in Edmond, Oklahoma, I knew my classmates from the playground days (where some ate paste) all the way through high school (where some still ate paste).

I didn’t travel far for college. Although my wardrobe slowly transformed from the navy and silver of my high school days to crimson and cream, I still was surrounded by familiar faces while receiving my degree in Advertising from the University of Oklahoma.

Soon after graduation, I was hired as Back40 Design’s new marketing associate, a position centered around helping our clients and company connect.

My position as marketing assistant is the ideal “first job:” a win-win of applying my skills in marketing, and providing the opportunity to learn more about the web design field.

On the morning of my first day Back40, while waiting in the parking lot (an hour early for work), I suddenly felt like the new girl in school about to walk into the cafeteria for the first time. Was I prepared? Would they like me? Are my shoes totally last season?

However, my anxieties were unnecessary. The Back40 team has been very welcoming, very helpful and very excited to have me here. 

Even after only one week working at Back40, I’ve already learned so much about website design and development. I sit in on meetings and can’t help but exclaim “wow!” out loud as our designers and developers demonstrate what Back40 does best—creating interactive, fully-function, and, (for the lack of a better word) completely awesome websites for some of Oklahoma’s most well-known businesses and services.

And with a blog post written, multiple meetings attended and a significant amount of coffee drank, I know I am on my way to no longer feeling like “The New Girl” and becoming a (for the lack of a better word) completely awesome marketing associate for Back40 Design.

It’s nice to meet you; I can’t wait to work with you soon. (And give you my very first business card).

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Something about Back40 screams amusement park

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Frontier City Website CartoonWhether it's simply driving by the Ferris wheel on I-35 or finally mustering up the courage to slide down the 250 foot Mega-Wedgie, we don’t think there's an Oklahoman out there that isn't familiar with Frontier City and White Water Bay.

And by looking at our client list, it seems that the amusement park industry is very familiar with us.

Launched in May, the Frontier City and White Water Bay mobile and website redesigns continue our long-term partnership with the tourism and attraction industry.

"Back40 did a wonderful job in the redesign of our websites, making them new, fun and fresh," said Andrea Harvey, Frontier City/White Water Bay Marketing Manager. "The eye-catching design and ease in user navigation is exactly what we were looking for."

We aren't quite sure what it is about Back40 that makes us a hot commodity with thrill parks. Perhaps it's the custom programming we develop, or our easy-to-use mobile designs. Or maybe its our proprietary content management system, Javelin CMS. 13 years of experience working with Oklahoma's tourism and attraction industry couldn't hurt either.

Whatever it is, there's certainly something about Back40 that screams amusement park. And since that's the case, we're definitely getting a water slide in our lobby.

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Windows Phone is a Small Town Girl

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Windows Phone CartoonSince the first iPhone was released in 2007, I have been hooked on mobile, and, as a software developer (and gadget geek,) I quickly learned the ropes on how to develop for many different mobile platforms. I always enjoy trying new smartphones so that I can better understand their hidden features and flaws: the things they don’t tell you about in product reviews, or spec sheets, or a quick play session on a display model at Best Buy.

My most recent quest was to discover Windows Phone for myself. Is there some hidden gem that justified Microsoft spending millions on Ad campaigns targeted to lure people away from their iPhones and Android devices and bring them over to Windows Phone?

I picked up a Nokia Lumia running Windows Phone 8 and promised myself I was going to use it as my daily smartphone for one week. Setting up the device was a breeze with importing my contacts and configuring everything I needed for work and leisure.

Fast forward four days later – No hidden gem. I am now back on my faithful Nexus 4 running Android 4.2.2. I loved the User Experience [UX] of Windows Phone, but with the lackluster apps available in the Windows Phone Store, I could not continue. I’m not exactly an “app addict”, but I do have a good stack of apps I use on a daily basis with no counterpart available in the Windows Phone environment.

The Windows Phone Store reminded me a lot of a hackish Linux “app store”: tons of 3rd party apps. Many apps just implemented hacks or webviews to suck in the content. Many top app publishers have ignored Windows Phone. As of writing this, the YouTube client built by Microsoft has received a Cease and Desist order from Google, since it circumvents Google’s advertising system.

To be fair, Windows Phone is an excellent take on different thinking regarding user interaction and experience. It’s not entirely Microsoft’s fault that their app store is stunting their beloved platform, but more the fault of developers for not taking it as seriously. Windows Phone has a great looking interface, but at the end of the day there just isn’t a whole lot you can do with it. Perhaps things will change soon, perhaps not. Until then, Windows Phone is kind of like a small town girl with big city dreams.

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