PPC Management Services & Consulting

Back40 Office

PPC, or pay-per-click, is an internet marketing tactic where an advertiser pays for each click they get on one of their ads. As certified PPC consultants, Back40’s digital advertising team can skillfully research, create and manage an optimized campaign that supports your business goals. Our PPC management is an affordable and effective way to make sure you’re maximizing your ad budget. 

Though we are headquartered in Edmond, OK – just north of OKC, Back40 serves as a pay per click agency for clients locally, regionally and nationally. 

Increased ROI Through Our Dedicated PPC Consulting Service

PPC campaigns require active management and ongoing optimization and improvements. This can include: 

  • Bid and Budget Optimization
  • Adding and Removing Keywords
  • Adjusting Keyword Match Types
  • A/B Ad Testing
  • Adding Negative Keywords
  • Conversion Tracking
  • Geo-targeting Bid Adjustments and Improvements
  • Device Performance Bid Adjustments and Improvements
  • Monitoring and Optimizing Ad Extensions
  • Time of Day Bid Adjustments and Improvements

Contact us to get started on your free PPC proposal.

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National & Local Search Engine Advertising

Pay per click advertising is a great way to maximize website visibility on key search engines like Google and Bing. Paid search reaches those who are actively searching for your products or services, making it the most cost-efficient digital advertising tactic. These ads appear on search engine results pages above the organic listings and often above the local map pack. 

Effective campaigns require research, planning and strategy. Search engines like Google and Bing have complex administration dashboards that must be navigated, monitored and fine-tuned to yield maximize results. Keywords must be researched for cost, volume and effectiveness. Ads must be created, A/B tested and refined. Ad schedules must be set to display in the most effective days and hours. Landing pages must be created, A/B tested and monitored to enhance conversions. As a pay per click advertising agency, we have the expertise to optimize ad performance and generate success for your pay-per-click campaign. 


PPC Landing Page Optimization

Conversion is the goal. Once you have a click, where do you send the user? Send them to a specifically crafted landing page to compel that user to convert – to take the intended action. That action could be a purchase, a donation or a sign up – whatever the intended action is, your landing page must be compelling, on brand and easy to complete. Our digital marketing consultants will design and monitor effectiveness through A/B testing to encourage the intended engagement. Creating custom PPC keyword-specific landing pages isn’t just good practice, it helps to lower the cost per click, too. These landing pages help make the page more relevant, and Google and Bing reward you for that. This is such a critical element of a good PPC campaign that Google has a page on understanding landing page experience outlining the importance of landing pages when using Google ads.

Keywords aren’t only important for PPC campaigns. They play a key role in SEO services as well. These two tactics work very well together to increase keyword relevancy and lower your PPC costs. 

Other Digital Advertising Services

PPC is just one of many digital advertising services Back40 offers. We provide several ways to reach your target audience online: Search Engine Optimization (SEO) and Content Creation, Display Ads, Social Media (Management & Ads), and Email Marketing.

  • Search Engine Optimization (SEO) and Content Creation

    SEO is the practice of increasing the quantity and quality of website traffic from organic search engine results. Oftentimes, this includes creating keyword-rich content. It improves your organic search visibility.

  • Display Ads

    Display ads offer the ability to effectively target your audience while they are online. They can be measured in real-time which allows for optimizations to be made as the campaign is running for best results.

  • Social Media Management & Ads

    Social media posts and ads allow you to build trust and connect with your customers by engaging with them in a conversation. We can manage your business’ Facebook, Instagram, LinkedIn, Twitter or Pinterest.

  • Email Marketing

    Email marketing is a cost-effective digital marketing tactic of reaching customers in a place most people visit every day — their inbox. A targeted email strategy can build a strong ongoing relationship with your customers.

A combination of all tactics is the most effective approach – because they all work together to lead a potential customer through each stage of the purchase funnel.  

However, not all tactics work for every company. Sometimes, budget may limit the tactics. And, that’s ok. Our account managers will review your business’ products and services as well as your goals to create a customized digital marketing strategy right for your business.

Managing Your Digital Marketing Campaigns

Hiring a PPC advertising agency to set up and manage your digital marketing campaign is a smart investment for any business. Paid search ads can be an effective tool when targeted, managed, and optimized correctly. When a campaign is mismanaged, mistakes can be costly and budgets can be exceeded quickly. 

Your Back40 PPC consultant will provide a seamless, transparent campaign setup and management, regular reporting, and honest communication about your campaign performance. We never ‘set and forget’ your campaign. We continually optimize for performance. If something isn’t working, we’ll research and adjust our strategy to reach your business goals. 

Contact us today about getting started with PPC for your business or improving your existing campaign. 

Pay Per Click FAQ

  • What if I don’t have an ads account?

    No problem. Back40 account managers will create a new ad account on Google or Bing to manage your PPC campaign(s).

  • How can I lower the cost of PPC advertising?

    Let us know your budget, and we can adjust the campaign targeting to fit your needs. Limiting your campaign by geolocation, time of day, day of week, and keywords can help keep PPC ad budgets lower and help you get started. As you gain more business, our account managers will suggest budget changes to expand ad targeting and attract more clicks.

  • How often is my PPC account updated?

    We manage accounts daily and make weekly optimizations. This allows us to monitor the changes and continue to improve your campaign. These updates will be noted in your monthly emailed report.

  • What are the types of digital advertising?

    There are several different digital advertising options available. Not all of them are “pay per click,” either. Some can be pay by impressions. Advertising options include programmatic display ads, social media ads, shopping ads, video ads, and more. Our account managers will work with you to build the campaign right for your business and goals.

  • What does digital media offer that TV advertising does not?

    TV advertising is an effective medium to reach a broad target audience. Whereas, one of digital media’s advantages is the ability to zero in on your ideal prospect by gender, age, demographics, interests, and so on. Digital advertising services can be tailored to target the exact audience most likely to buy your products or services. For example: you can target digital ads to users within a specific age range located within a specified radius or city with specific interests. Don’t waste your advertising dollars on locations or people who will never buy your products or services. Choose the right advertising tactic to make your dollars work smarter and more efficiently.

  • Do I need a pay per click advertising agency to run ads?

    No, you can manage PPC campaigns on your own. We are biased, but we believe hiring an agency like Back40 is the best choice for any business that doesn’t have a dedicated PPC specialist on staff since management mistakes can be very costly.

  • SEO vs PPC which is better?

    Why say ‘or’ when you can say ‘and’? SEO and PPC are both keyword driven tactics and support each other in a digital marketing campaign. If your budget only allows for one or the other, consider how fast you need results. SEO requires months of work to see return; whereas PPC can start showing results within days. Learn more about paid and organic listings work together.

  • What is a PPC consultant?

    A PPC consultant is a person specialized in paid search or pay per click campaigns. Our PPC consultants are certified and take ongoing training to stay up to date with the latest industry changes.

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