Back40 provides affordable and flexible social media management services for local small and medium sized businesses. Our team can help you define and establish your company brand online, determine your targeted audience, grow your reach, identify opportunities of engagement, and increase your influence.
Many businesses understand the importance of social networks but don’t know how to create content that reaches the right audience. That’s where a social media marketing agency like Back40 can help. We provide social media management, social media consulting, and social media advertising services.
Building Brand Awareness & Engagement
Utilizing social platforms is one of the best tactics available to build brand awareness and to engage your audience. Whether you’ve been posting consistently or haven’t set up a profile for your business, yet, Back40 can help.
Customers want to connect with brands. They are turning to social media as their primary communication tool to reach out to companies, like sending a message or posting a question or reviewing a product or service.
People also use social networks to vet a business and source recommendations from friends. These people are your potential customers.
It’s not enough to just have a profile set up. You must have engaging content that speaks to your brand and lets your audience get to know you and what you do. Consistent posting can help foster a relationship with your audience. This connection will build loyalty and brand advocates for your business.
Our Social Media Marketing Services
Social media is everywhere – and is still growing. If your company does not have a social presence, you’re missing out on a valuable opportunity. A strong presence will help establish your brand and increase your visibility with your customers. Incorporating social media into your overall marketing strategy is essential more now than ever before, especially since 50% of the global population is using social media (source).
Social Media Strategy
We can help businesses build their brand on social media by creating a step-by-step plan of what, where and when to post. By developing and following a focused plan of action, we can create measurable results – giving you valuable ROI for navigating the social media landscape.
- Set Measurable Goals
As with any good marketing strategy, it’s most important to identify your business goals. We then identify which channels will support your goals and reach your audience. Then, we take it one step further to define what metrics will serve as your campaign’s key performance indicators (KPIs) to gauge success.
- Research Competitors, Audience and Trends
Social media evolves rapidly. Our team researches your competition to gauge their performance and identify what’s working and what’s not. That’s not enough, though. We also research where your audience is spending their time and what content they find engaging. The final piece to the puzzle is reviewing existing trends and latest platform updates to see which content will be shown to your target audience.
- Build a Calendar
Our social media specialists work with you to build a content calendar based on your company’s events, seasonal services, promotions, services you want to highlight, product updates, and announcements. We also mix in evergreen content to help engage your audience and educate them about your services and the benefits you provide.
- Create Creative Media
Armed with goals, research, and the content calendar, our team creates the posts for your social media profiles. Each social platform has a different audience and appeal. Content must be curated specifically for the platforms you’re using — not only in the graphic dimensions but in the tone, text, and length of the post copy. Our social media specialists work alongside our graphic designers to build a cohesive campaign that supports your goals and your brand.
- Schedule & Post
It’s finally time to post! We implement your social media calendar utilizing the approved creative media, monitoring engagement and activity. Our team can respond to comments or work with you to craft replies.
- Report & Optimize
Social media is ever growing. Each month, we provide a performance report showing which posts had the most engagement and which platforms drove the most traffic, highlighting the metrics and KPIs from our initial goal planning. Then, we take the information to optimize the posts for the next month focusing on your continued growth.
Whether your business needs a specific or multiple-platform approach, our social media strategy can help build your success.
- Set Measurable Goals
Social Media Management Services
A well run social marketing campaign can require hourly, daily or weekly activity. Do you have the time and resources for that? We can help. Our social media management services allow our clients to focus on operating their businesses while we manage their campaign. Strategy, creating images, crafting messages, scheduling, posting and building relationships with your customers – we’ll take care of some or all of that. All while measuring our efforts and results.
Social Media Consulting Services
If you have the in-house staff to manage your social media channels, we can help by providing social media strategy and consulting services. Our team will meet with you to review your profiles, understand your goals and develop a content strategy with recommendations for improvement. We can build your content calendar and meet with you each month, reporting on the performance metrics guiding you through what changes to implement in upcoming months.
Social Media Advertising
Just like any other marketing channel, social media has become “pay to play” and uses ads can help increase your reach. Platforms have their own ad requirements and targeting options. LinkedIn can be a great opportunity to reach your customers if you’re a B2B business, whereas you could consider Instagram and Facebook marketing services if you’re a B2C business. Our digital marketing specialists can build strategic and effective ad campaigns for LinkedIn, Facebook, Instagram, Pinterest, Twitter, and more.
But how do you know if it’s working? Measuring engagement and conversion of your social media users and followers is key to the success of your social media marketing. This data allows us to understand behavior and customize a strategy for social success. Social media reports direct us to adjust, modify, expand marketing efforts. Our scheduled report consultations will explore exactly what content your audience engages with and measure their progression from “following” to “conversion” through the buyer funnel.