Search Engine Optimization (SEO) is a combination of technical and creative processes to improve visibility and rankings in organic search engine results.
We believe SEO is the most effective and economical long-term approach to increase your marketing reach. If your website does not have a strong SEO foundation, you will likely lose traffic and leads to competitors. We consider our team “Next Level” SEO experts. We see opportunities and can confidently secure success through management of the content and structure of your website.
Site Audit & Competitor Analysis
We start with a thorough audit of your existing website. The audit includes a review of code structure, content and keyword effectiveness. This provides a baseline for our SEO experts to measure the progress of the campaign. Next, we will compare your website to competitors and use the research to outline improvements. We will identify what needs repair or improvement to boost your page’s search engine performance. Then, it’s onto designing a campaign to overtake your competitors for relevant searches.
Content Creation & Marketing
Part of optimizing your website for organic search is creating great content, and that’s just what Back40 offers through our content marketing services. Thorough, well-researched, and keyword-rich copy and images help a page perform better. Add an engaging layout that entices users to spend time on the page, and half the battle is won. Content doesn’t work if it can’t be found. Implementing a strategic content marketing plan can help fuel your website’s success.
On-site search engine optimization is the practice of optimizing website elements for the purpose of ranking higher and earning more relevant traffic from search engines. Search engine crawlers index hundreds of website elements to determine your position in search results.
Two of the most important determiners are:
- the value and usefulness of your content
- the quality of the user experience
Our team understands the importance of “must have” code items, proper site structure and relevant content mapping that will ensure your business ranks higher than your competitors in the search results.
Local SEO is the process of optimizing your website to rank better for local searches. If your target audience is actually located near your business, you’ll need local SEO. Our Local SEO experts can set up your Google My Business listing so that your business shows up in local map packs and relevant searches. We can help increase your ranking and visibility by curating content, building authority and managing online ratings and reviews.
Link & Citation Building
Link building is the process of establishing backlinks to your website from relevant websites and directories. Citation building the process of establishing mentions of your business out on the web, with or without a link. Building these relevant connections will increase credibility and domain authority of your website with search engines (like Google). Our SEO experts have the knowledge, experience and connections to follow guidelines to increase your website’s authority.