We've seen business owners let their websites languish, unfinished and unlaunched, for fear of writing a single "About Us" paragraph. There's no need to let that happen. We can help you create and optimize your content. At Back40 Design, we've been creating engaging content on a monthly basis for our magazine, the OUTLOOK, for 15 years, and for our own website for 20 years – not to mention for hundreds of our clients, too.
Content Marketing Services
What is content marketing?
Great content is a perfect balance between speaking to your customers and making the search engines happy. It’s engaging your audience with headings, supporting text, and easy-to-scan bulleted lists alongside related imagery. Because let’s face it: You’re busy. Your audience is busy. And, no one wants to read a wall of text. If a website visitor sees that, they’ll hit back quicker than they came to your site.
Our team has the content creation process down to a science, and we make it easy for you to get from a blank page to conversion pain free. We have the experience to create your content. Back40’s team includes SEO specialists that find the right keywords, writers that create the text, photographers to capture images that support the vision, designers that produce an engaging layout, and developers that build it into your website. So, why struggle through it on your own? Hiring a content marketing services agency like Back40 to generate your content is a smart investment (if we do say so ourselves).
Contact us for your content quote.
Why invest in content development?
You’re most likely scanning this page to see if it solves your problem. How do we know? We do it, too. So do your website visitors.
With 20 years of experience, Back40 knows a thing or two about building websites that convert and engage users. We've got your content covered. Your website should support your business goals. It should sell for you. It can’t if you’ve got a bad content marketing strategy. Content is king, and always has been. It is at the core of every marketing piece, such as a brochure, flyer, magazine, ad (print or digital), social media post, website, or email.
Messaging can make or break a sale. Trust a team that specializes in creating copy that converts users into leads and can generate more sales for your business – us, here at Back40.
Agency Content Marketing Services
Content marketing isn’t just keyword research and optimized pages. It’s about telling your story in a way that presents a cohesive, compelling brand to your customer through various channels and media.
Website Page Copy Creation
Having a website is a must for all businesses and organizations. We live in the digital age, and people turn to Google to answer their questions. Having compelling content that’s well-researched, optimized, and purposeful separates the sites on page 1 from the ones on page 2. That means more traffic, which means potential leads and customers to your business. We write content for website pages:
- Services details
- About and history information
- Product descriptions
Blog Content Creation
Blogs. They sound like a great idea and you’re convinced you need one, but do you have time to produce quality posts each week? Our team can help. Blogging is more about quality over quantity. It’s not enough to throw together a post. Blogs should support your services and be related to the products you sell. We provide:
- Weekly, monthly, and quarterly blog posts
- Content strategy for your blog
- Research for keywords and your industry to develop posts with a purpose
Print Marketing Content
You need content for more than your website. Our team can also help create your print marketing materials, providing a cohesive brand experience for your customers. Consistency throughout all of your marketing efforts will lead to a better return on your investment and increase your brand recognition. Print marketing materials can include:
- Brochures and flyers
- Direct mail postcards
- Magazines and catalogs
- Print ads
But what if you already have content? We can optimize its performance. Reviewing website analytics, researching your competitors, and simply reading the content with an outside perspective can reveal a lot of opportunities to improve your content marketing. Back40 is a content marketing agency with the experience to provide honest and helpful feedback.
- Update messaging
- Keyword and competitor research
- Content layout design
Social Media Content
Social media posts and ads allow you to build trust and connect with your customers by engaging with them in a conversation. Maintaining a consistent branding and voice on social media also boosts in brand awareness. Plus, it provides a better customer experience. We can manage your business’ Facebook, Instagram, LinkedIn, Twitter or Pinterest.
- Social media strategy
- Photography and graphics
- Social ads and posts
Email Marketing Services
Email marketing is a cost-effective digital marketing tactic of reaching customers in a place most people visit every day — their inbox. A targeted email strategy can build a strong ongoing relationship with your customers. Our team works regularly in email marketing campaign platforms like MailChimp and Constant Contact.
- Email template design and development
- Newsletter content creation and management
- Audience engagement reporting
Content Marketing Strategy
As the adage goes, if you fail to plan, you plan to fail. Your content marketing strategy must support your business goals. It should identify key performance indicators and outline measurable goals so you can monitor your success and make educated improvements. Our team works closely with you to identify and develop a customized strategy and plan.
Content Doesn’t Create Itself
Quality content requires work. Hiring a content marketing firm allows you to focus on your business. A Back40 content marketing consultant is the answer to your writer’s block. Don’t face a blank page alone. We’re here to help guide you through the content creation process and create conversion-focused content for your business.
Content creation marketing is the creation of valuable content that answers the specific needs and questions of your target audience. It is considered an inbound marketing technique designed to bring value to those that seek answers. Using this technique can lead to new business for your own company as a result of your sharing your knowledge freely with others. This type of content is generally used in blog posts and is provided freely to the user.
There’s no right or wrong answer to the question of how much content should you publish each month. Each industry is different. For example, in some industries such as technology or software development, changes happen at warp speed and you must post content regularly or your site will become outdated quickly. In most cases, regardless of your niche, the minimum should be one well-researched post per month. Google clearly favors authoritative content that comprehensively covers a topic over what is referred to as “thin content,” which is only meant to sell a product or service. If you want to rank in Google, then post at least one epic piece of content per month.
To understand how long a piece of content should be, perform a search in Google for your target keyword. Then, look at the top ten sites. Skip any directories or Amazon pages and so on. What you’re looking for are the articles. Do a search for free online word counters (or use Word or Google Docs), and have the program show you how many words your competitors’ pages have on them. Finally, average them out. This isn’t a perfect method since there is no exact number, but this method will give you a solid idea of what Google wants to see as far as word count goes. Of course, the most important thing is the quality of the article.
Web content marketing is very similar to content creation marketing, which is the creation of valuable content that answers the specific needs and questions of your target audience. The idea is to give away free content in an effort to provide goodwill. Web content marketing, though, could be considered a bit more expansive in that it also includes the use of every online media channel available to get your content out to the masses. Think beyond just your own website's blog to also include Facebook, Pinterest, Instagram, Twitter, YouTube and the ever-growing list of social channels as well as press releases. If you’re creating great content, then don’t be shy about sharing it. A good content marketing services agency will utilize keyword research, competitor research, and a skilled copywriter.
Content is what allows a page to rank and be found by your potential customers in the search engines. Web design is incredibly important as that is the method used to display the information to your user. If the information is not displayed via well-thought-out website design, then your conversions will suffer. Web design, SEO and content creation work in tandem to produce the best results for you and the best experience for your customers and users.
Yes! Back40 Design provides monthly content marketing services packages and digital marketing services. To get started and to build a plan right for your business and needs, simply schedule a free meeting with our team. We can review what you have, your goals, and how we can help you make them happen.
Every project starts with a conversation. An initial discovery meeting helps our team assess your needs and determine what services we can provide to help achieve your goals. When we’re working on a content project for your business, we will also perform in-depth research and survey key stakeholders to create the content drafts for your pages or posts.