Having a website is just one piece of an effective digital marketing strategy.
When done right, digital advertising services help potential customers find you when they need you.
With advanced campaign settings, we can target users at all stages of the purchase funnel: awareness, information gathering, product comparison, and final decision; then, send qualified traffic to relevant landing pages on your site, logging them as a sale or lead.
Campaign Development & Management
Back40 provides transparent campaign setup and management, regular reporting, and honest communication about your campaign performance. We never ‘set and forget’ your campaign. We continually optimize for performance. If something isn’t working, we’ll research and adjust our strategy to reach your business goals.
Research & Planning
We research to understand your business and identify the best marketing tactics in order to reach your business goals. Set KPIs (key performance indicators) per marketing tactic to measure the success of the campaign, again based on your campaign goals.
Campaign Setup
When running a Paid Search or Social Media Ad campaign, we organize your campaign to reach the relevant audience; create compelling ad content; and set up appropriate conversion and event tracking within Google Analytics to monitor campaign performance.
Campaign Management
We monitor your campaign regularly, making optimizations to boost performance based on the digital advertising campaign KPIs.
Reporting
We send monthly reports including traffic, conversions, spend and other metrics specific to your campaign. The Back 40 digital advertising agency team will customize report elements to highlight the data that matters most to you and key stakeholders.
Progress & Communication
We prepare monthly reports highlighting the overall performance of the digital marketing services campaign with recommended adjustments to strategy, budget, or other campaign aspects. Through these reports, we work with you to determine the best strategy for the upcoming months. We also develop an in-depth annual or campaign-end report to highlight the campaign’s KPIs and goals at the end of each year. These reports and meetings will drive the strategy and set forth the goals for the next year.
Developing a Personalized Digital Advertising Strategy
There are several ways to reach your target audience online: Paid Search (PPC / SEM), Search Engine Optimization (SEO) and Content Creation, Display Ads, Social Media Management & Social Media Ads, and Email Marketing.
A combination of all tactics is the most effective approach – because they all work together to lead a potential customer through each stage of the purchase funnel.
However, not all tactics work for every brand, which is why it’s wise to first consult with a digital marketing agency. Sometimes, the budget may limit the tactics. And, that’s ok. We can help you prioritize based on your goals and objectives with a digital marketing strategy.
Digital Advertising Services
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What are the Benefits of Paid Search Advertising (PPC / SEM)?
Paid search advertising is a great way to maximize website visibility on key search engines. Paid search reaches those who are actively searching for your products or services, making it the most cost-efficient digital marketing tactic.
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What is Search Engine Optimization (SEO) and Content Creation?
SEO is the practice of increasing the quantity and quality of website traffic from organic search engine results. Oftentimes, this includes creating keyword-rich content. It improves your organic search visibility.
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Are Display Ads Effective?
Display ads offer the ability to effectively target your audience while they are online. They can be measured in real-time which allows for optimizations to be made as the campaign is running for best results.
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Benefits of Social Media Management & Ads
Social media posts and social media ads allow you to build trust and connect with your customers by engaging with them in a conversation. We can manage your business’ Facebook, Instagram, LinkedIn, Twitter or Pinterest.
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Is Email Marketing Cost-Effective?
Email marketing is a cost-effective digital marketing tactic of reaching customers in a place most people visit every day — their inbox. A targeted email strategy can build a strong ongoing relationship with your customers.
