The best use of your 2020 marketing budget: In-House vs. Agency

Your business is growing and 2020 looks to be a good year. 

You want to invest in more marketing. You’re thinking, “I can hire someone, or I can utilize an agency.”

Let’s explore what’s right for your business. 


Marketing costs money. You have a budget in mind for 2020. How can you get the most cost efficient results for your marketing?

  • In-house Marketing
    Are your company’s marketing needs enough to justify a full-time position or positions? An in-house team means yearly salaries, benefits, software subscriptions, equipment, increased technical support and possibly training. Plus there is the added task of managing and maintaining a consistent workload for the marketing person.
  • Hiring a Marketing Agency
    Agencies, on the other hand, typically come with fixed prices and are already equipped with all the tools they need to take on your projects. You don’t need to engage, manage or an agency when they are not needed. 


Agencies save businesses money and resources. Companies that hire agencies vs. an in-house marketing team save a considerable amount of money. In fact, American small businesses that choose to work with agencies over hiring in-house are the most satisfied with their marketing efforts. 

Skills and Specialization

Effective marketing isn’t a one-size-fits-all endeavor. To successfully reach your company’s business goals, you may need an array of marketing services.