BigCommerce Redesign: Hardtimes Beef Jerky

Posted by Jennay Wangen on 02/01/2018

Why did Hardtimes come to us?

Hardtimes Beef Jerky is in high demand. People can’t get enough of it. For a good reason, too – it’s great tasting and locally made (in El Reno, Oklahoma)! But, the company’s website and aging e-commerce system couldn’t keep up. Hardtimes needed a new solution with features to support their growing product list and shipping needs.

Before and after Hardtimes website redesign

How did we solve their problem?

Back40 met with the owners and discussed what was working, wasn’t working, business goals and how to achieve them through a redesign.

Their custom website project included:

Why was BigCommerce the answer?

BigCommerce is one of the leading cloud e-commerce platforms available. It’s feature-rich and highly-customizable.

You can easily:

  • integrate several payment processors
  • analyze order statistics and product performance
  • set up customized shipping settings

 

Detail webpage Hardtimes Beef Jerky redesign

 

Conversions and Sales:

The combination of new web graphics, updated messaging, and a solid shopping cart has led to more sales and a conversion rate over 7%.

And that’s the just beginning.

“The BigCommerce platform allowed us to develop a stunning custom design and utilize their proven e-commerce system for ordering and shipping,” explained Dave Miller, Back40 Design President. “It’s really rewarding to work with a local company that produces something we all enjoy – hopefully our friends at Hardtimes will drop off more samples for us to photograph real soon.”

Helping business grow their business online is at the core of what we do. We are proud of the final product and look forward to continuing to help Hardtimes thrive online.

If you’re ready to grow your business online, contact us about how we can simplify your e-commerce processes. As the only Oklahoma City area BigCommerce Certified Partner, you can trust we know how to help you succeed.