Digital Marketing

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Do you want to reach potential customers through digital channels like pay-per-click advertising, Facebook ads and retargeting? Let us guide you through the available channels to reach your marketing goals. Back40 has two certified Google AdWords experts ready to help meet your marketing needs.

Here's How We Can Help

Pay-Per-Click (PPC)
A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords. 

Native Advertising
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’  - for example, Facebook advertising and Instagram advertising. 

Content Marketing
The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. 

Search Engine Optimization (SEO)
The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. 

Do You Have Questions?

How much will I need to spend?
Many digital advertising options are pay-as-you-go, with no minimum spend. Tell us your budget and we’ll estimate your monthly traffic. Or, let us know how many people you need to reach and we’ll recommend a budget.

When should I advertise?
Depending on whether your business is seasonal, always-on or fluctuates, we’ll provide a timing strategy that hits your target audience when they’re looking for you. We’ll keep an eye on competitive and industry trends and let you know how the marketplace will impact your bids and the size of your potential audience.

What types of advertising are available to me?
This depends on your budget and the size of your audience. Some channels have a minimum spend for doing business. Others let you choose how much (or how little) you’re able to spend each day, each week and total.

Also consider what marketing assets you have. We can work with you to produce creative materials from written ads to graphic elements and even video.

How do you target my audience online?
In the case of search engine marketing (SEM) such as Google Search, users are saying they’re interested in something by typing related words into their search bar. In other cases, like Google Display and Social Media advertising, we use demographic information, remarketing lists of past customers or leads, interests, and related content to help us find the right audience.

How long does my advertising campaign need to be?
Depending on your goals, your budget and the channel(s), we can run a campaign for a day or a year. We’ll help you pick the best campaign duration and a “flight schedule” (always-on or an on/off strategy) to make the most of your budget.

How do I know my digital marketing is working?
At the start of your campaign, we work with you to configure your website analytics to capture the right data. Throughout your campaign we provide you with detailed reports showing website traffic impacts and on-site behaviors of your new audience. If you sell a product online or are able to capture leads, we’ll also work with you to provide ROI data on your advertising efforts.

 

Ready to kick off your digital marketing campaign? Let's Get Started.