Hello, new prospective client. Thank you for visiting with us about your project. A new logo? Yes, we can most definitely help you with that. Let’s talk about your company, customers, products and services and ...what? You just wanted a logo - not a lot of questions? And the project goes off the rails.
The meeting seemed to be going well enough, at least up to the point when the prospect learned about process and project deliverables. She couldn’t understand why we only present one or two logo design concepts. She wanted to choose from a dozen designs. She wanted to know why we don’t do that. After all, as she said, "Isn’t that your job?"
Our job, as I explained, is to apply our experience and our proven process to a specific set of design criteria. I went on to tell her, if we ask the right questions about her business, her clients and her mission, we can narrow our direction and bring all our research together and present a solution that would meet her business needs and likely exceed her expectations. After all, we’re trusted design professionals. Hmm. That didn’t go over very well.
The resistant prospect still wants a dozen logo designs to choose from. Patiently, I investigate further and discover her previous experience with logo design consisted solely of using free online tools. She mentioned several websites that allowed her to create as many logos as she wanted from a vast collection of clipart and screen fonts; all for free. Isn’t the web truly fantastic? Turns out she wasn’t the right client for us. And we parted ways.
Professional Graphic Designer vs. Free Online Logo Maker Websites
The left column below highlights some recent logo designs by our in-house designers. The column on the right represents screenshots of the same designer's efforts utilizing a variety of free online logo maker applications. Contact us about your valued project or go forth and create mediocre work.