{"id":1444,"date":"2020-11-18T21:25:44","date_gmt":"2020-11-18T21:25:44","guid":{"rendered":"https:\/\/www.back40design.com\/?post_type=portfolio&#038;p=1444"},"modified":"2020-12-04T20:19:48","modified_gmt":"2020-12-04T20:19:48","slug":"nelson-landscaping","status":"publish","type":"portfolio","link":"https:\/\/www.back40design.com\/portfolio\/nelson-landscaping\/","title":{"rendered":"Nelson Landscaping"},"content":{"rendered":"\n<div id=\"b40-portfolio-section1block_5fb57cdaf9225\" class=\"b40-portfolio-section1\">\n\n    <div class=\"container\">\n\n        <div class=\"row b40-portfolio-section1--row\">\n            <div class=\"col-lg-8\">\n\n                                \n                <div class=\"b40-portfolio-section1--copy\">\n                    <p>Nelson Landscaping is one of the largest design+build landscape companies serving residential and commercial clients in the Oklahoma City metro area.<\/p>\n<p>They pride themselves on the quality of work their team provides each client. Every person on the team embodies the Nelson core values: attitude, loyalty, absolute integrity, and quality. It\u2019s a company that really understands excellent customer service leads to growth and success.<\/p>\n<p>As you can see in their growing social media following and online reviews, you can count on Nelson Landscaping to deliver excellent service in a timely manner with the respect you deserve.<\/p>\n                <\/div>\n\n            <\/div>\n\n            <div class=\"col-lg-4 b40-portfolio--services-col\">\n                \n                <h3>Services Included<\/h3>\n\n                <ul>\n\n                <li>Branding<\/li><li>Content Marketing<\/li><li>Graphic Design<\/li><li>Logo Creation<\/li><li>Organic SEO<\/li><li>Paid Search Advertising<\/li><li>Social Media Advertising<\/li><li>Social Media Management<\/li><li>Web Design<\/li><li>WordPress Development<\/li>\n                <\/ul>\n\n            <\/div>\n\n        <\/div>\n\n                <div class=\"b40-portfolio-section--image b40-portfolio-section1--image1\">\n            <img decoding=\"async\" src=\"https:\/\/www.back40design.com\/wp-content\/uploads\/2020\/11\/nelson1.jpg\" alt=\"Nelson Landscaping\">\n        <\/div>\n        \n        \n        \n    <\/div>\n\n<\/div>\n\n\n<div id=\"b40-portfolio-image-bgblock_5fb5a90f59dce\" class=\"b40-portfolio-image-bg\" style=\"background-color: #adc637\">\n\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"https:\/\/www.back40design.com\/wp-content\/uploads\/2020\/11\/nelson2.jpg\" alt=\"Nelson Landscaping\">\n    <\/div>\n\n<\/div>\n\n\n<div id=\"b40-portfolio-section2block_5fb5860585378\" class=\"b40-portfolio-section2\">\n\n    <div class=\"container\">\n\n        <div class=\"row b40-portfolio-section2--copy\">\n            <div class=\"col-lg-4\">\n                <h2>Web Design<\/h2>\n            <\/div>\n            <div class=\"col-lg-8\">\n                <p>Nelson Landscaping had been (and still is) advertising in the Edmond Outlook Magazine for several years. But owner Andy Nelson was ready to take the company to the next level. It was time to expand into digital marketing. He needed a new website (one that was mobile-friendly) and wanted to start advertising on Google.<\/p>\n<p>Having a relationship with us for several years through the Outlook, Andy knew he could trust the Back40 team with his digital marketing and website. Month over month and year over year, Back40\u2019s plan continues to increase business. Each success has led to more services and more leads for landscaping services in the greater OKC Metro area.<\/p>\n<p><a class=\"btn btn-default\" href=\"https:\/\/www.nelsonlandscapingok.com\/\" target=\"_blank\" rel=\"noopener\">View Live Site<\/a><\/p>\n            <\/div>\n        <\/div>\n\n                <div class=\"b40-portfolio-section--image b40-portfolio-section2--image1\">\n            <img decoding=\"async\" src=\"https:\/\/www.back40design.com\/wp-content\/uploads\/2020\/11\/nelson3.jpg\" alt=\"Nelson Landscaping\">\n        <\/div>\n        \n        \n                <div class=\"b40-portfolio-section--image b40-portfolio-section2--image2\">\n            <img decoding=\"async\" src=\"https:\/\/www.back40design.com\/wp-content\/uploads\/2020\/11\/nelson4.jpg\" alt=\"Nelson Landscaping\">\n        <\/div>\n        \n        \n        \n    <\/div>\n\n<\/div>\n\n\n<div id=\"b40-portfolio-section3block_5fb57d40f9227\" class=\"b40-portfolio-section3\">\n\n\n    \n    <div class=\"container\">\n\n        <div class=\"row\">\n\n            <div class=\"col-lg-4\">\n                <h2>Our Digital Marketing Strategy<\/h2>\n            <\/div>\n\n            <div class=\"col-lg-8\">\n                <p>All roads lead to your website. An effective website that supports business goals is the core of a successful digital marketing campaign. With the website built and goals identified, we turned our focus to building a digital marketing campaign to drive traffic to the website (and ultimately generate new leads to Nelson Landscaping).<\/p>\n<p>It all started with paid search on Google.<\/p>\n<p>Why? Because paid search is a highly effective tactic to capture users actively searching for your business\u2019 services \u2013 for example, those searching \u201clandscaping services Edmond\u201d on Google \u2013 which is exactly who we wanted.<\/p>\n<p>It\u2019s a perfect starting place for (most) businesses. Your low-hanging fruit. Paid search can produce the quickest, highest ROI with the proper structure and ongoing optimization.<\/p>\n<p>However, paid search only captures a segment of potential customers.<\/p>\n<p>As Nelson\u2019s business grew and the advertising budget increased, Back40 expanded the digital marketing strategy to include more tactics (but not limited to):<\/p>\n<ul class=\"normal\">\n<li>Content writing services to add several keyword-rich webpages which resulted in a<strong>\u00a071% increase in new users<\/strong>\u00a0to the website and a\u00a0<strong>117% increase in conversions<\/strong>\u00a0from the SEO\/organic search efforts<\/li>\n<li>Social media ads and organic posts helped build a stronger relationship with customers resulting in a\u00a0<strong>55% increase in Facebook page likes<\/strong>\u00a0and\u00a0<strong>doubling the conversions received<\/strong>\u00a0via social media channels<\/li>\n<li>Continuous optimizations to the paid search campaign captured more qualified searchers resulting in slightly fewer new users to the website, but a\u00a0<strong>55% increase in average session duration<\/strong>\u00a0and\u00a0<strong>8% increase in conversions<\/strong><\/li>\n<\/ul>\n<p>A holistic\u00a0digital marketing strategy\u00a0reaches your audience at every stage of the customer journey \u2013 introducing customers to your brand, building a trusting relationship with them through storytelling (and distinctive photography), and staying relevant so they don\u2019t even consider a competitor when they need your services.<\/p>\n<p>Building a strategic combination of digital marketing tactics is exceptionally effective \u2013 Nelson Landscaping\u2019s results prove it.<\/p>\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n\n    \n    \n    <div class=\"b40-portfolio--results\">\n\n        <div class=\"container\">\n\n            <h2>Results<\/h2>\n\n            <div class=\"row\">\n                <div class=\"col-lg-4\">\n                    <h2>39%<\/h2>\n                    <span>increase in website conversions<\/span>\n                <\/div>\n                <div class=\"col-lg-4\">\n                    <h2>117%<\/h2>\n                    <span>increase in organic search conversions<\/span>\n                <\/div>\n                <div class=\"col-lg-4\">\n                    <h2>342%<\/h2>\n                    <span>increase in Instagram followers<\/span>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n\n    \n    \n<\/div>","protected":false},"featured_media":1697,"template":"","portfolio-category":[4,9,6],"portfolio-service":[10,18,12,11,21,17,20,19,13,14],"acf":[],"_links":{"self":[{"href":"https:\/\/www.back40design.com\/wp-json\/wp\/v2\/portfolio\/1444"}],"collection":[{"href":"https:\/\/www.back40design.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.back40design.com\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.back40design.com\/wp-json\/wp\/v2\/media\/1697"}],"wp:attachment":[{"href":"https:\/\/www.back40design.com\/wp-json\/wp\/v2\/media?parent=1444"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/www.back40design.com\/wp-json\/wp\/v2\/portfolio-category?post=1444"},{"taxonomy":"portfolio-service","embeddable":true,"href":"https:\/\/www.back40design.com\/wp-json\/wp\/v2\/portfolio-service?post=1444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}