{"id":71,"date":"2020-10-21T15:31:55","date_gmt":"2020-10-21T15:31:55","guid":{"rendered":"http:\/\/back40.test\/?page_id=71"},"modified":"2021-05-06T20:20:47","modified_gmt":"2021-05-06T20:20:47","slug":"digital-advertising","status":"publish","type":"page","link":"https:\/\/www.back40design.com\/digital-advertising\/","title":{"rendered":"Digital Advertising Agency"},"content":{"rendered":"\n
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Having a website is just one piece of an effective digital marketing strategy. <\/p>\n\n\n\n

When done right, digital advertising services help potential customers find you when they need you.<\/p>\n\n\n\n

With advanced campaign settings, we can target users at all stages of the purchase funnel: awareness, information gathering, product comparison, and final decision; then, send qualified traffic to relevant landing pages on your site, logging them as a sale or lead.<\/p>\n<\/div>\n\n\n\n

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Campaign Development & Management<\/h2>\n<\/div>\n\n\n\n
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Back40 provides transparent campaign setup and management, regular reporting, and honest communication about your campaign performance. We never \u2018set and forget\u2019 your campaign.<\/strong> We continually optimize for performance. If something isn\u2019t working, we\u2019ll research and adjust our strategy to reach your business goals. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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\n Research & Planning <\/h2>\n\n
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We research to understand your business and identify the best marketing tactics in order to reach your business goals. Set KPIs (key performance indicators) per marketing tactic to measure the success of the campaign, again based on your campaign goals.<\/p>\n <\/div>\n\n <\/div>\n\n \n <\/div>\n\n <\/div>\n

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\n Campaign Setup <\/h2>\n\n
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When running a\u00a0Paid Search<\/a>\u00a0or\u00a0Social Media Ad campaign<\/a>, we organize your campaign to reach the relevant audience; create compelling ad content; and set up appropriate conversion and event tracking within Google Analytics to monitor campaign performance.<\/p>\n

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\n Campaign Management <\/h2>\n\n
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We monitor your campaign regularly, making optimizations to boost performance based on the digital advertising campaign KPIs.<\/p>\n <\/div>\n\n <\/div>\n\n \n <\/div>\n\n <\/div>\n

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\n Reporting <\/h2>\n\n
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We send monthly reports including traffic, conversions, spend and other metrics specific to your campaign. The Back 40 digital advertising agency team will customize report elements to highlight the data that matters most to you and key stakeholders.<\/p>\n <\/div>\n\n <\/div>\n\n \n <\/div>\n\n <\/div>\n

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\n Progress & Communication <\/h2>\n\n
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We prepare monthly reports highlighting the overall performance of the digital marketing services campaign with recommended adjustments to strategy, budget, or other campaign aspects. Through these reports, we work with you to determine the best strategy for the upcoming months. We also develop an in-depth annual or campaign-end report to highlight the campaign\u2019s KPIs and goals at the end of each year. These reports and meetings will drive the strategy and set forth the goals for the next year.<\/p>\n

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Developing a Personalized\u00a0Digital Advertising Strategy\u00a0<\/h2>\n\n\n\n

There are several ways to reach your target audience online: Paid Search (PPC \/ SEM)<\/a>, Search Engine Optimization (SEO)<\/a> and Content Creation, Display Ads<\/a>, Social Media Management<\/a> & Social Media Ads<\/a>, and Email Marketing<\/a>.<\/p>\n\n\n\n

A combination of all tactics is the most effective approach<\/strong> \u2013 because they all work together to lead a potential customer through each stage of the purchase funnel.  <\/p>\n\n\n\n

However, not all tactics work for every brand, which is why it’s wise to first consult with a digital marketing agency. Sometimes, the budget may limit the tactics. And, that\u2019s ok. We can help you prioritize based on your goals and objectives with a digital marketing strategy.<\/p>\n\n\n\n

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Digital Advertising Services<\/h2>\n<\/div>\n\n\n\n
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