{"id":54,"date":"2020-10-21T15:29:59","date_gmt":"2020-10-21T15:29:59","guid":{"rendered":"http:\/\/back40.test\/?page_id=54"},"modified":"2020-12-07T23:39:17","modified_gmt":"2020-12-07T23:39:17","slug":"seo-services","status":"publish","type":"page","link":"https:\/\/www.back40design.com\/seo-services\/","title":{"rendered":"SEO Services"},"content":{"rendered":"\n
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Search Engine Optimization (SEO) is a combination of technical and creative processes to improve visibility and rankings in organic search engine results.<\/p>\n\n\n\n

We believe SEO is the most effective and economical long-term approach to increase your marketing reach. If your website does not have a strong SEO foundation, you will likely lose traffic and leads to competitors. We consider our team \u201cNext Level\u201d SEO experts. We see opportunities and can confidently secure success through management of the content and structure of your website.<\/p>\n<\/div>\n\n\n\n

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Site Audit & Competitor Analysis<\/h2>\n\n\n\n

We start with a thorough audit of your existing website. The audit includes a review of code structure, content and keyword effectiveness. This provides a baseline for our SEO experts to measure the progress of the campaign. Next, we will compare your website to competitors and use the research to outline improvements. We will identify what needs repair or improvement to boost your page\u2019s search engine performance. Then, it\u2019s onto designing a campaign to overtake your competitors for relevant searches.  <\/p>\n<\/div>\n<\/div>\n\n\n\n

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Content Creation & Marketing<\/h2>\n\n\n\n

Part of optimizing your website for organic search is creating great content, and that\u2019s just what Back40 offers through our content marketing services. Thorough, well-researched, and keyword-rich copy and images help a page perform better. Add an engaging layout that entices users to spend time on the page, and half the battle is won. Content doesn\u2019t work if it can\u2019t be found. Implementing a strategic content marketing plan can help fuel your website\u2019s success. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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On-Site Optimization<\/h2>\n\n\n\n

On-site search engine optimization<\/a> is the practice of optimizing website elements for the purpose of ranking higher and earning more relevant traffic from search engines. Search engine crawlers index hundreds of website elements to determine your position in search results.<\/p>\n\n\n\n

Two of the most important determiners are:<\/p>\n\n\n\n