{"id":3966,"date":"2021-03-19T19:42:41","date_gmt":"2021-03-19T19:42:41","guid":{"rendered":"https:\/\/www.back40design.com\/?page_id=3966"},"modified":"2021-03-19T21:59:02","modified_gmt":"2021-03-19T21:59:02","slug":"social-media-advertising-agency","status":"publish","type":"page","link":"https:\/\/www.back40design.com\/social-media-advertising-agency\/","title":{"rendered":"Social Media Advertising"},"content":{"rendered":"\n
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Social media advertising is one of the most popular forms of digital advertising and digital media buying options. You\u2019ve probably been subject to several social media ads just today. <\/p>\n\n\n\n

The major advantage of social media advertising is its reach paired with the ability to effectively target your key demographic, unlike with paid search ads<\/a> or search engine optimization (SEO)<\/a>. With the ever growing popularity of social media, ad costs have increased; though, it\u2019s still an affordable and effective option for most small businesses. This is often a good and more cost-effective solution for small businesses who cannot afford to run larger digital media buying campaigns.<\/p>\n<\/div>\n\n\n\n

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Which social media platform
is right for you?<\/h2>\n<\/div>\n\n\n\n
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Most of the most popular social media channels such as Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn provide a variety of advertising possibilities.<\/p>\n\n\n\n

Social ads can be displayed within the stream of organic social media content or displayed alongside the organic posts, creating less disruption than a traditional ad. This means a user is more likely to see and\/or interact with it. <\/p>\n\n\n\n

Choosing the right platform for your business will depend heavily on your goals, brand, business and target audience \u2013 meaning, there\u2019s not a one-size-fits-all answer. Let\u2019s take a look at the advantages and approach for some of the most popular social media platforms. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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