{"id":1569,"date":"2020-11-21T02:46:40","date_gmt":"2020-11-21T02:46:40","guid":{"rendered":"https:\/\/www.back40design.com\/?page_id=1569"},"modified":"2020-12-01T19:03:45","modified_gmt":"2020-12-01T19:03:45","slug":"pay-per-click-advertising-agency","status":"publish","type":"page","link":"https:\/\/www.back40design.com\/pay-per-click-advertising-agency\/","title":{"rendered":"PPC Management Services &#038; Consulting"},"content":{"rendered":"\n<div class=\"wp-block-columns container is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large content-marketing-image\"><img loading=\"lazy\" decoding=\"async\" width=\"475\" height=\"475\" src=\"https:\/\/www.back40design.com\/wp-content\/uploads\/2020\/11\/2-1.png\" alt=\"Back40 Office\" class=\"wp-image-1816\" srcset=\"https:\/\/www.back40design.com\/wp-content\/uploads\/2020\/11\/2-1.png 475w, https:\/\/www.back40design.com\/wp-content\/uploads\/2020\/11\/2-1-275x275.png 275w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>PPC, or pay-per-click, is an internet marketing tactic where an advertiser pays for each click they get on one of their ads. As certified PPC consultants, Back40\u2019s digital advertising team can skillfully research, create and manage an optimized campaign that supports your business goals. Our PPC management is an affordable and effective way to make sure you\u2019re maximizing your ad budget.&nbsp;<\/p>\n\n\n\n<p>Though we are headquartered in Edmond, OK \u2013 just north of OKC, Back40 serves as a pay per click agency for clients locally, regionally and nationally.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer desktop\"><\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile\"><\/div>\n\n\n\n<h2 class=\"container wp-block-heading\">Increased ROI Through Our Dedicated PPC Consulting Service<\/h2>\n\n\n\n<p class=\"container\">PPC campaigns require active management and ongoing optimization and improvements. This can include:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns container is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul id=\"block-681945b1-a9fa-4d69-a48f-c66f14613bdd\"><li>Bid and Budget Optimization<\/li><li>Adding and Removing Keywords<\/li><li>Adjusting Keyword Match Types<\/li><li>A\/B Ad Testing<\/li><li>Adding Negative Keywords<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul><li>Conversion Tracking<\/li><li>Geo-targeting Bid Adjustments and Improvements<\/li><li>Device Performance Bid Adjustments and Improvements<\/li><li>Monitoring and Optimizing Ad Extensions<\/li><li>Time of Day Bid Adjustments and Improvements<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer desktop\"><\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile\"><\/div>\n\n\n\n<div id=\"b40-cta-block_5fbd72d3d304b\" class=\"b40-cta\">\n\n    <div class=\"b40-cta-wrap full-width-section\" style=\"background-image: url(https:\/\/www.back40design.com\/wp-content\/uploads\/2020\/12\/cta-bg.jpg);\">\n\n        <div class=\"container\">\n\n            <h2>Contact us to get started on your free PPC proposal.<\/h2>\n\n            <a class=\"btn btn-default\" href=\"\/lets-get-started\/\" target=\"Let&#039;s Get Started\">\n                Let&#8217;s Get Started            <\/a>\n\n        <\/div>\n\n    <\/div>\n\n<\/div>\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer desktop\"><\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile\"><\/div>\n\n\n\n<div class=\"wp-block-columns container is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading\">National &amp; Local Search Engine Advertising<\/h2>\n\n\n\n<p>Pay per click advertising is a great way to maximize website visibility on key search engines like Google and Bing. Paid search reaches those who are actively searching for your products or services, making it the most cost-efficient digital advertising tactic. These ads appear on search engine results pages above the organic listings and often above the local map pack.&nbsp;<\/p>\n\n\n\n<p>Effective campaigns require research, planning and strategy. Search engines like Google and Bing have complex administration dashboards that must be navigated, monitored and fine-tuned to yield maximize results. Keywords must be researched for cost, volume and effectiveness. Ads must be created, A\/B tested and refined. Ad schedules must be set to display in the most effective days and hours. Landing pages must be created, A\/B tested and monitored to enhance conversions. As a pay per click advertising agency, we have the expertise to optimize ad performance and generate success for your pay-per-click campaign.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"475\" height=\"475\" src=\"https:\/\/www.back40design.com\/wp-content\/uploads\/2020\/12\/search-engine-advertising.png\" alt=\"search-engine-advertising\" class=\"wp-image-2235\" srcset=\"https:\/\/www.back40design.com\/wp-content\/uploads\/2020\/12\/search-engine-advertising.png 475w, https:\/\/www.back40design.com\/wp-content\/uploads\/2020\/12\/search-engine-advertising-275x275.png 275w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns container is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"475\" height=\"475\" src=\"https:\/\/www.back40design.com\/wp-content\/uploads\/2020\/12\/ppc-landing-optimization.png\" alt=\"ppc-landing-optimization\" class=\"wp-image-2234\" srcset=\"https:\/\/www.back40design.com\/wp-content\/uploads\/2020\/12\/ppc-landing-optimization.png 475w, https:\/\/www.back40design.com\/wp-content\/uploads\/2020\/12\/ppc-landing-optimization-275x275.png 275w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">PPC Landing Page Optimization<\/h2>\n\n\n\n<p>Conversion is the goal. Once you have a click, where do you send the user? Send them to a specifically crafted landing page to compel that user to convert &#8211; to take the intended action. That action could be a purchase, a donation or a sign up &#8211; whatever the intended action is, your landing page must be compelling, on brand and easy to complete. Our digital marketing consultants will design and monitor effectiveness through A\/B testing to encourage the intended engagement. Creating custom PPC keyword-specific landing pages isn\u2019t just good practice, it helps to lower the cost per click, too. These landing pages help make the page more relevant, and Google and Bing reward you for that. This is such a critical element of a good PPC campaign that Google has a page on <a class=\"rank-math-link\" href=\"https:\/\/support.google.com\/google-ads\/answer\/2404197?hl=en\" target=\"_blank\" rel=\"noopener\">understanding landing page experience<\/a> outlining the importance of landing pages when using Google ads.<\/p>\n\n\n\n<p>Keywords aren\u2019t only important for PPC campaigns. They play a key role in <a href=\"\/seo-services\/\" class=\"rank-math-link\">SEO services<\/a> as well. These two tactics work very well together to increase keyword relevancy and lower your PPC costs.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group full-width-section has-text-color has-background\" style=\"background-color:#f4c70b;color:#1c353a\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:140px\" aria-hidden=\"true\" class=\"wp-block-spacer desktop\"><\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile\"><\/div>\n\n\n\n<div class=\"wp-block-columns container is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Other Digital Advertising Services<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>PPC is just one of many digital advertising services Back40 offers. We provide several ways to reach your target audience online: Search Engine Optimization (SEO) and Content Creation, Display Ads, Social Media (Management &amp; Ads), and Email Marketing.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"faq-block_5fbd7989d3056\" class=\"faq container\">\n\n    <ul class=\"b40-faq-questions\">\n\n        \n            <li class=\"b40-faq-item\" id=\"b40-faq-item-1\">\n                <h3 class=\"b40-faq-question\">\n                    Search Engine Optimization (SEO) and Content Creation                    <i class=\"fas fa-chevron-down\"><\/i>\n                <\/h3>\n\n                <div class=\"b40-faq-answer\">\n                    <p>SEO is the practice of increasing the quantity and quality of website traffic from organic search engine results. Oftentimes, this includes creating keyword-rich content. It improves your\u00a0<a class=\"rank-math-link\" href=\"\/organic-seo-agency\/\">organic search visibility<\/a>.<\/p>\n                <\/div>\n            <\/li>\n            \n            \n            <li class=\"b40-faq-item\" id=\"b40-faq-item-2\">\n                <h3 class=\"b40-faq-question\">\n                    Display Ads                     <i class=\"fas fa-chevron-down\"><\/i>\n                <\/h3>\n\n                <div class=\"b40-faq-answer\">\n                    <p>Display ads offer the ability to effectively target your audience while they are online. They can be measured in real-time which allows for optimizations to be made as the campaign is running for best results.<\/p>\n                <\/div>\n            <\/li>\n            \n            \n            <li class=\"b40-faq-item\" id=\"b40-faq-item-3\">\n                <h3 class=\"b40-faq-question\">\n                    Social Media Management &#038; Ads                    <i class=\"fas fa-chevron-down\"><\/i>\n                <\/h3>\n\n                <div class=\"b40-faq-answer\">\n                    <p><a class=\"rank-math-link\" href=\"https:\/\/www.back40design.com\/pay-per-click-advertising-agency\/#\">Social media posts and ads<\/a>\u00a0allow you to build trust and connect with your customers by engaging with them in a conversation. We can manage your business\u2019 Facebook, Instagram, LinkedIn, Twitter or Pinterest.<\/p>\n                <\/div>\n            <\/li>\n            \n            \n            <li class=\"b40-faq-item\" id=\"b40-faq-item-4\">\n                <h3 class=\"b40-faq-question\">\n                    Email Marketing                    <i class=\"fas fa-chevron-down\"><\/i>\n                <\/h3>\n\n                <div class=\"b40-faq-answer\">\n                    <p>Email marketing is a cost-effective digital marketing tactic of reaching customers in a place most people visit every day \u2014 their inbox. A targeted email strategy can build a strong ongoing relationship with your customers.<\/p>\n                <\/div>\n            <\/li>\n            \n            \n        \n    <\/ul>\n\n<\/div>\n\n\n<div style=\"height:140px\" aria-hidden=\"true\" class=\"wp-block-spacer desktop\"><\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile\"><\/div>\n\n\n\n<p class=\"container\">A combination of all tactics is the most effective approach \u2013 because they all work together to lead a potential customer through each stage of the purchase funnel.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"container\">However, not all tactics work for every company. Sometimes, budget may limit the tactics. And, that\u2019s ok. Our account managers will review your business\u2019 products and services as well as your goals to create a customized digital marketing strategy right for your business.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"faq-block_5fbd74c9d304c\" class=\"faq\">\n\n    <ul class=\"b40-faq-questions\">\n\n        \n    <\/ul>\n\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns container is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<h2 class=\"wp-block-heading\">Managing Your Digital Marketing Campaigns<\/h2>\n\n\n\n<p>Hiring a PPC advertising agency to set up and manage your digital marketing campaign is a smart investment for any business. Paid search ads can be an effective tool when targeted, managed, and optimized correctly. When a campaign is mismanaged, mistakes can be costly and budgets can be exceeded quickly.&nbsp;<\/p>\n\n\n\n<p>Your Back40 PPC consultant will provide a seamless, transparent campaign setup and management, regular reporting, and honest communication about your campaign performance. We never \u2018set and forget\u2019 your campaign. We continually optimize for performance. If something isn\u2019t working, we\u2019ll research and adjust our strategy to reach your business goals.&nbsp;<\/p>\n\n\n\n<p><a href=\"\/contact\/\" class=\"rank-math-link\">Contact us today<\/a> about getting started with PPC for your business or improving your existing campaign.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group full-width-section bottom-section has-text-color has-background\" style=\"background-color:#85c24f;color:#1c353a\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"container wp-block-heading\" style=\"font-size:60px\">Pay Per Click FAQ<\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer desktop\"><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile\"><\/div>\n\n\n\n<div id=\"faq-block_5fbd7677d304d\" class=\"faq container\">\n\n    <ul class=\"b40-faq-questions\">\n\n        \n            <li class=\"b40-faq-item\" id=\"b40-faq-item-1\">\n                <h3 class=\"b40-faq-question\">\n                    What if I don\u2019t have an ads account?                    <i class=\"fas fa-chevron-down\"><\/i>\n                <\/h3>\n\n                <div class=\"b40-faq-answer\">\n                    <p>No problem. Back40 account managers will create a new ad account on Google or Bing to manage your PPC campaign(s). <\/p>\n                <\/div>\n            <\/li>\n            \n            \n            <li class=\"b40-faq-item\" id=\"b40-faq-item-2\">\n                <h3 class=\"b40-faq-question\">\n                    How can I lower the cost of PPC advertising?                    <i class=\"fas fa-chevron-down\"><\/i>\n                <\/h3>\n\n                <div class=\"b40-faq-answer\">\n                    <p>Let us know your budget, and we can adjust the campaign targeting to fit your needs. Limiting your campaign by geolocation, time of day, day of week, and keywords can help keep PPC ad budgets lower and help you get started. As you gain more business, our account managers will suggest budget changes to expand ad targeting and attract more clicks. <\/p>\n                <\/div>\n            <\/li>\n            \n            \n            <li class=\"b40-faq-item\" id=\"b40-faq-item-3\">\n                <h3 class=\"b40-faq-question\">\n                    How often is my PPC account updated?                    <i class=\"fas fa-chevron-down\"><\/i>\n                <\/h3>\n\n                <div class=\"b40-faq-answer\">\n                    <p>We manage accounts daily and make weekly optimizations. This allows us to monitor the changes and continue to improve your campaign. These updates will be noted in your monthly emailed report. <\/p>\n                <\/div>\n            <\/li>\n            \n            \n            <li class=\"b40-faq-item\" id=\"b40-faq-item-4\">\n                <h3 class=\"b40-faq-question\">\n                    What are the types of digital advertising?                    <i class=\"fas fa-chevron-down\"><\/i>\n                <\/h3>\n\n                <div class=\"b40-faq-answer\">\n                    <p>There are several different digital advertising options available. Not all of them are \u201cpay per click,\u201d either. Some can be pay by impressions. Advertising options include programmatic display ads, social media ads, shopping ads, video ads, and more. Our account managers will work with you to build the campaign right for your business and goals. <\/p>\n                <\/div>\n            <\/li>\n            \n            \n            <li class=\"b40-faq-item\" id=\"b40-faq-item-5\">\n                <h3 class=\"b40-faq-question\">\n                    What does digital media offer that TV advertising does not?                    <i class=\"fas fa-chevron-down\"><\/i>\n                <\/h3>\n\n                <div class=\"b40-faq-answer\">\n                    <p>TV advertising is an effective medium to reach a broad target audience. Whereas, one of digital media\u2019s advantages is the ability to zero in on your ideal prospect by gender, age, demographics, interests, and so on. Digital advertising services can be tailored to target the exact audience most likely to buy your products or services. For example: you can target digital ads to users within a specific age range located within a specified radius or city with specific interests. Don\u2019t waste your advertising dollars on locations or people who will never buy your products or services. Choose the right advertising tactic to make your dollars work smarter and more efficiently.<\/p>\n                <\/div>\n            <\/li>\n            \n            \n            <li class=\"b40-faq-item\" id=\"b40-faq-item-6\">\n                <h3 class=\"b40-faq-question\">\n                    Do I need a pay per click advertising agency to run ads?                    <i class=\"fas fa-chevron-down\"><\/i>\n                <\/h3>\n\n                <div class=\"b40-faq-answer\">\n                    <p>No, you can manage PPC campaigns on your own. We are biased, but we believe hiring an agency like Back40 is the best choice for any business that doesn\u2019t have a dedicated PPC specialist on staff since management mistakes can be very costly.<\/p>\n                <\/div>\n            <\/li>\n            \n            \n            <li class=\"b40-faq-item\" id=\"b40-faq-item-7\">\n                <h3 class=\"b40-faq-question\">\n                    SEO vs PPC which is better?                    <i class=\"fas fa-chevron-down\"><\/i>\n                <\/h3>\n\n                <div class=\"b40-faq-answer\">\n                    <p>Why say \u2018or\u2019 when you can say \u2018and\u2019? SEO and PPC are both keyword driven tactics and support each other in a digital marketing campaign. If your budget only allows for one or the other, consider how fast you need results. SEO requires months of work to see return; whereas PPC can start showing results within days.\u00a0<a class=\"rank-math-link\" href=\"https:\/\/www.back40design.com\/how-paid-search-organic-listings-work-together\">Learn more about paid and organic listings work together.<\/a><\/p>\n                <\/div>\n            <\/li>\n            \n            \n            <li class=\"b40-faq-item\" id=\"b40-faq-item-8\">\n                <h3 class=\"b40-faq-question\">\n                    What is a PPC consultant?                    <i class=\"fas fa-chevron-down\"><\/i>\n                <\/h3>\n\n                <div class=\"b40-faq-answer\">\n                    <p>A PPC consultant is a person specialized in paid search or pay per click campaigns. Our PPC consultants are certified and take ongoing training to stay up to date with the latest industry changes.<\/p>\n                <\/div>\n            <\/li>\n            \n            \n        \n    <\/ul>\n\n<\/div>\n\n\n<div style=\"height:140px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>PPC, or pay-per-click, is an internet marketing tactic where an advertiser pays for each click they get on one of their ads. As certified PPC consultants, Back40\u2019s digital advertising team can skillfully research, create and manage an optimized campaign that supports your business goals. Our PPC management is an affordable and effective way to make [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-fullwidth.php","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/www.back40design.com\/wp-json\/wp\/v2\/pages\/1569"}],"collection":[{"href":"https:\/\/www.back40design.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.back40design.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.back40design.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.back40design.com\/wp-json\/wp\/v2\/comments?post=1569"}],"version-history":[{"count":0,"href":"https:\/\/www.back40design.com\/wp-json\/wp\/v2\/pages\/1569\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.back40design.com\/wp-json\/wp\/v2\/media?parent=1569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}