Premier Parks

Meet Premier Parks 8 Year Client

Led by former Six Flags, Inc. Chairman and CEO Kieran Burke, Premier Parks operates theme parks, water parks and multi-use venues throughout the US and Canada. The company’s current portfolio includes 12 properties featuring on-site accommodations, an adventure park and marina, world-class concert facilities, a museum, and traditional theme and water park offerings.

8 Year Client

Premier Parks Websites Premier Parks Websites

Coordinated Efforts with IT, Marketing and the Back40 Team

The corporate office, located in Oklahoma City, Oklahoma, provides individual park support while local leadership is empowered to make a difference in their own community.

Over the past 8 years, Back40 has become the “go to” development partner for Premier Parks developing more than 10 custom attraction websites. Our project managers work directly with the marketing teams at the individual parks. All marketing and web app development is managed and overseen by the Premier Parks marketing office and IT director.

While many of the properties utilize similar web applications and custom-programmed modules, each park has its own theme and design. Having a reliable, dedicated and friendly web design and development team for their updates and support has been a win for the fast-paced seasonal business of amusement attractions.

Website Hosting and Support

In addition to designing and developing the Premier Parks websites, Back40 provides and manages the website hosting and support services.

Seasonal attractions like amusement parks and waterparks drive significant traffic during peak months, and our in-house network admin team is responsible for serving web pages quickly and securely. As rides change and special offers become available, our project managers and support specialist help make updates and revisions. We understand the importance of having a capable team ready to support you right when an issue or change arises.

It's been our experience that just because a client can access their website and make revisions – it doesn’t mean they have time to do them.

Back40 offers support service packages. Many of our clients opt to have our team update and support their website – adding, updating, removing products, pages of content, photos, or promotions as needed. Reclaiming hours in their day for other tasks.

Stats that Attract Visitors

19,000,000+
19M+
website visitors
(and counting)
10
parks &
property websites
1
cohesive corporate branding
“We’ve been working with Back40 for of over 8 years and our recent project at City Museum has been very exciting. The new design is innovative and a great fit for our property. The team has been delightful and true partners from start to finish."
Tracy Durham
Tracy Durham, Corporate Regional Director of Marketing and Sales
Premier Parks
"It's exciting to work with and design for Premier Parks and their properties. There is a lot of freedom to design with bright colors, fun shapes, and unique photography.”
Adrian Townsend
Adrian Townsend
Sr. Graphic Designer, Back40 Design
“We help maintain continuity between the various parks and corporate headquarters. It's a great opportunity working with each park's marketing team, their seasons, and promotions. It's like traveling without leaving the office.”
Christina Hall
Christina Hall
Project Manager, Back40 Design

Web Design, Marketing

Nelson Landscaping

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