Puppy Paws

Puppy Paws is an Edmond based dog training, boarding, and grooming service facility. They provide 7,000 square feet of fun that both dog owners and pets love. Their state-of-the-art facility includes: a new air filtration system, 4 indoor play parks and 6,000 square feet of outdoor play space, a Puppy Paws training classroom, and luxury sleep suites. Puppy Paws exclusively partners with Pet Expert and Trainer Travis Brorsen to provide several obedience training programs.

Services Included

  • Branding
  • Local SEO
  • Logo Creation
  • Web Design
  • WordPress Development
Puppy Paws
Puppy Paws
Puppy Paws


When planning to open their facility, Puppy Paws owners came to Back40 in need of a logo for their new business. The logo features a custom-designed line work paw print with an inset heart. The thin, clean lines and pink color palette emphasize the fun yet professional dog services company. The branding is extended through custom-designed icons that mimic the same style of design.

Puppy Paws

Web Design

As Puppy Paws expanded into a full-service dog training facility, hotel and spa, their website was in need of a redesign. The new design continues the fun yet professional branding while utilizing photography of actual dogs in the program. Each service offered has a dedicated landing page for on-page organic SEO and optimum user experience.

View Live Site



increase in website users


decrease in bounce rate


increase in avg. session duration

Digital Marketing

The Puppy Paws website had a low domain authority score (common with new websites) and a low local SEO ranking for their key services. Back40 researched and provided a full SEO report inclusive of competitive research, current local and organic rankings and a technical SEO audit. Based on the findings, Back40 recommended ongoing local SEO services.

Since the launch of the website earlier this year, Puppy Paws is already seeing an increase in local SEO rankings due to the ongoing Google My Business optimization and monthly management services.

Web Design, WordPress Development

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