The main objective for the Yummy Mummy logo was to create a look that would appeal primarily to a young adult demographic that might be a little more adventurous. This logo would then become the brand of all marketing materials, including menus and in store materials. The mark of this logo is the face of a mummy. This icon can be the “face” of Yummy Mummy. The type has been given a clean sans serif treatment to compliment the simplicity of the icon.
Drawing inspiration from the brand, Back40 created a quick menu for use in the restaurant displaying the different appetizers, wraps, soups, salads and menu options that customers can choose from.