Awarded by the American Advertising Federation for: Best of Interactive, a Gold ADDY®
(49th Annual ADDY® Awards), and Silver ADDY® (Regional ADDY® Awards)
Custom Web Design
Back40 translated Water4's existing materials, mission and branding direction into a website with many custom elements, including: animations on the homepage, custom interior pages, microsites for the organization's annual report and featured event, and a start-your-own-fundraiser programming feature that allows supporters to create their own campaign to raise funds for Water4.
Custom Application Programming
With the Start A Fundraiser programming feature, supporters set up their own webpage on Water4's main site ─ selecting what type of campaign they want to start and their own unique campaign name. From there, users can set a goal, send invitations to their campaign and track their progress easily. No longer is it just Water4's team that's cultivating prospects and donors ─ any one with the desire to help can.