UCO College of Business

Branding

The College of Business at the University of Central Oklahoma strives to be the premier provider of business education in the state of Oklahoma. It's the only business program in the state to have won multiple U.S. Professor of the Year awards in the last six years. The College offers a variety of undergraduate degrees as well as a Master’s of Business Administration degree. 

As a part of the College of Business, the MBA program needed a new logo design that conveyed the accessibility of their new downtown Oklahoma City classes while maintaining the overarching College branding. The new logo combines the traditional UCO color palette with a hand-sketched downtown OKC outline and customized font. 

Back40 Design Branding Project: UCO College of Business MBA Program Logo

Custom Web Design

With the new branding in place, the project proceeded onto the custom website design and responsive development. The goals with the new College of Business website were: 

  • to create a more modern look and feel
  • to consistently and continuously convey the program as exceptional business school
  • to make the site easier to navigate, more appealing and target their main audience more effectively

The new site design now features a custom interior layout specifically for the MBA program and the College's giving program. In addition, the site makes it easy to find more information about getting involved, attending upcoming speakers & presentations, and features student (and alumni) successes that can be easily updated. 

Back40 Design Web Design & Development Project: UCO College of Business

 

 

Visit the Website

Print Design

Continuing with the new MBA program branding, our designers created a banner design promoting the program. The banner hangs along the walls of the Will Rogers World Airport among competing college banners attracting new students from all over to come be a part of the individualized approach to learning that UCO offers.

Back40 Design Graphic Design Project: UCO MBA Program airport banner