Award Winning Branding by the American Advertising Federation
Designing for TitlePac, the goal was to create a modern brand that conveys the future or horizon, and possibility. The curve represents the globe and references the impact and the rocket used as the 'A' gives an upward momentum to the mark. The icon is clean, memorable and can be used as a branding element to carry the name. The typography and line treatment of the mark is thin and elegant, while being simple and modern to help give the brand a newness and energy.
Custom Web Design
With the new logo and branding in place, the Back40 Design team moved into the website design and development process. The goal for the website is to make it easier for customers to apply online (using the custom form that our programming team built) and get an insurance quote from Title Pac. Starting with wireframes, we mapped out the primary calls to action and content placement for the new site design. The full aesthetic designs further carry out the rocket theme with an animated stellar background and flying logo mark, while making it very clear to the user that they are supposed to Apply Online or Print Forms to fill out and submit.