We recently designed a custom logo for a new gas company called Pan-Op. They have combined services under one roof. Pan-Op specializes in oil field services including: pipeline and facility NDT, survey and construction support and management.
As a part of our step-by-step process, we started the design by surveying Pan-Op about who they are as a company, their company goals, what they want their logo to accomplish and the primary usage of their logo. During this discovery process, our Senior Designer Adrian discovered that Pan-Op was wanting a logo that expressed their ethics and experience rather than what the company specializes in. Pan-Op wanted a recognizable logo that symbolizes confidence and integrity.
This led Adrian to design a logo with hard edges and corners to show boldness, masculinity and confidence. He also chose to place a red arrow on the O to symbolize that a project begins and ends with them. The arrow connects the full spectrum of a project that Pan-Op works on.
After creating the company logo, the project proceeded into custom and responsive web design. The goals of Pan-Op's new website include:
- Showcasing the multiple services they offer
- Representing their ethics and experience
- A professional design that symbolizes confidence and integrity
When it comes to branding, consistency is key. As a part of the branding process, we also designed letterhead, business cards and mocked up other materials that the company could use as they are out in the field and working with their customers.