The goal for the Ortho Plus logo design was to create a clean, versatile and easy to read typeface that communicates "medical" without traditional visuals. The logo's typography was created from a bold sans serif typeface with a customized variation that can be used with and without the tagline. Combining the "+" and the "P" creates a unique mark with subtle ties to the medical industry.
Custom Web Design
The website design features custom illustrations that convey the ease and affordability of making a trip to the Ortho Plus clinic, instead of the ER. Whe website is easy to navigate, and guides the user through the highlights of the clinic and how to get there.
To complement the website and logo design, Back40 created customized print materials for the Ortho Plus clinic including: letterhead, business cards, and envelopes.