Custom Web Design
Back40 doesn't just help local businesses develop their online presence, our clients span coast to coast. Giant Sequoia is one of the best examples of how we're able to provide custom solutions, without ever meeting the client face to face. Owner Joe Welker has been a Back40 client for just over a decade - during which time, we've been providing reliable web hosting and access to our proprietary Javelin CMS.
Website shelf life can range, but normally averages 3-4 years. Giant Sequoia was no different. It had come time for a redesign, and Giant Sequoia knew who to call. Back40's team starts a redesign process similar to creating a brand new site ─ with one big advantage: analytics. We set up Google Analytics on every site. With Giant Sequoia's redesign, we analyzed what pages were working and which ones weren't. From there, we developed a brand new look and feel for the site that specifically highlighted what Joe's customers wanted: easy access to the tree store, a few featured products for the people new to the site, galleries of the options, and of course, fun facts and FAQs that all customers need to know. The difference between the old site and the new was drastic. Within just a weeks, Giant Sequoia saw more than 200% increase in sales.