Custom Web Design
Blastrac is an global leader in portable surface preparation technologies and equipment. Blastrac's target audience ranges from distributors of their products to individuals looking to buy parts. They needed an updated look that matched their new business advancements. Back40 analyzed the previous site's analytics and identified where visitors are going and what they are doing on the site. It became clear that the new site needed to feature easy access to the site's e-store and main product categories. With the new design in place, the site was developed in our proprietary Javelin CMS so that the website admins could easily edit the content, then the e-commerce was connected and tested ─ and with that, the new site was launched.