Steople Group offers leadership coaching, consulting, and executive training with the purpose of building great leaders who create great companies. They go a step beyond by empowering leaders and their employees to not only be good at their jobs, but to be great at life. Merging psychological perspectives with business sense sets Steople Group apart from any other professional training and coaching company.
The goal for the Steople Group branding was to create a clean, modern design that appealed to C-suite executives. As Steople focuses on developing people, the logo incorporates a person icon for the "O." This mark's up arrow is meant to resemble the upward direction and growth the organization helps its clients achieve as well as the shape of a steeple. The green accent color reinforces the idea of growth.
The primary purpose of the Steople Group website is to serve as the organization's storefront. It provides credibility for the organization, what they do and who they serve. The website highlights their areas of service and utilizes the logo icon throughout to maintain brand consistency.