Privacy Policy

This Privacy Policy applies to the personal information collected from this website. It does not apply to personal information that Back40 Design may collect offline.

This website may contain links to other websites that are not maintained or related to Back40 Design or any Back40 Design entity. These links are provided as a service to users; they are not sponsored by or affiliated with this website or any Back40 Design entity. Back40 Design has not reviewed any or all of the sites hyperlinked to or from this website and is not responsible for the content or privacy practices of other websites. These links are accessed at the user’s own risk, and Back40 Design entities make no representations or warranties about the content, completeness, or accuracy of these hyperlinked sites. Websites that are accessible by hyperlinks from this website may use cookies. Before providing personal information to them, we encourage you to read the respective website’s privacy statements. Back40design.com does not implicitly endorse third-party sites hyperlinked to this website. 

Consent

By submitting your personal information on this website (for example, by completing an online form requesting an estimate), you agree that we may collect, use, store and disclose your personal information in the manner described in this Privacy Policy set forth below and elsewhere on the website.

Back40 Design Privacy Policy

Back40 Design is committed to both protecting the privacy of users of this website and to provide those users with various opportunities and services. This Privacy Policy covers how we treat personally identifiable and non-personally identifiable information collected when you visit and use this website and its features. Except as otherwise required by law, this policy does not apply to the practices of companies that Back40 Design does not own or control or to people that Back40 Design does not employ or manage.

Types of personal and non-personal information collected

You may choose to provide us with certain personal information. For example, when you request information, schedule a training, utilize the contact form, or submit payments. We usually collect personal information such as your name, e-mail address(es), postal address(es), telephone numbers and any other information you choose to provide.

You can opt out of providing information by not entering it when asked. If the information is required in order to allow us to respond to your inquiry, we may not be able to provide the requested information or Services to you. 

How is the personal information that is collected used or shared?

We may use your personal information for various purposes. We may use your personal information to analyze the effectiveness of our online and offline marketing efforts and to develop products, services, and marketing programs.

Unless you have informed us you do not wish to receive updates related to back40design.com, we may also use your personal information to email or hard-copy mail such information. At any time, you can decide to decline further updates from us by sending an e-mail to support@back40design.com with “UNSUBSCRIBE” in the subject line or by clicking unsubscribe on the email directly.

We do not sell or rent any of the personal information that you disclose to us to third parties. We do not share or authorize third parties who are not affiliated with back40design.com to make independent use of your information for their own purposes, such as for direct marketing. We may disclose information to law enforcement agencies or others if we are legally required to do so. In addition, certain statutory authorizations may allow us to disclose personal information in emergency situations.

Retention Period

The criteria used to determine the period of storage of personal data is the respective statutory retention period. After the expiration of that period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfillment of the contract or the initiation of a contract.

Accessing your personal information

At your request, we will provide you with an opportunity to access and if necessary, correct the personal information that you submitted via the online form and that is stored in our database. To make a request, please email us at support@back40design.com. We reserve the right to confirm the identity of the requester and limit the frequency of an individual’s requests.

This Privacy Policy may change

Like most companies, we reserve the right to update this Privacy Policy as needed. Each time it is updated, a new date will appear at the top. Regularly reviewing this page ensures that you are always aware of what information we collect, how we use it, and under what circumstances if any, we will share it with other parties.

Use of Cookies

Use of cookies is an industry standard and you will find them at most major websites. Cookies are data that a website transfers to an individual’s hard drive for record-keeping purposes. Cookies make surfing the internet easier by saving your passwords, purchases, and preferences while you are at a website.

We may place a number of cookies in your browser. These are known as First Party Cookies and are essential to the operation of Javelin CMS. You can control the use of cookies at the individual browser level. If you elect not to activate the cookie or to later disable cookies, you may still visit our Web sites, but your ability to use some features or areas of the Websites may be limited or excluded.

Third-Party Cookies

Google Analytics

Back40design.com website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site.

Back40 Design uses Google Analytics features including

  • Remarketing with Google Analytics

  • Google Display Network Impression Reporting

  • DoubleClick Platform integrations

  • Google Analytics Demographics and Interest Reporting

Back40 Design uses all features of Google Analytics for Display Advertisers. That includes obtaining specific visitor cookie data, such as the source, medium, and keyword used to visit this website. Google Analytics does not store any visitor specific data and we will not use visitor specific data in any way related to Google Analytics, Google AdWords, and Remarketing.

Back40 Design and other third-party vendors, including Google, use first-party cookies such as the Google Analytics cookie and third-party cookies such as the DoubleClick cookie together to inform, optimize, and serve ads based on visitor’s past visits to our website. 

Back40 Design uses remarketing with Google AdWords (see below) and analytics to display content specific advertisements to visitors that have previously visited our site when those visitors go to other websites that have the Google Display Network implemented.

The information generated by the cookie about your use of the website including your IP address will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, if you do this you may not be able to use the full functionality of this website. By using this website, you agree to the processing of data about you by Google in the manner and for the purposes explained in this paragraph.

This website uses Google AdWords

We use Google AdWords remarketing services to advertise on third party websites (including Google) to previous visitors to our website. Remarketing allows us to tailor our outreach to better suit your needs and only displays ads that are relevant to you. AdWords remarketing may appear in the form of an advertisement on the Google search results page, or a site in the Google Display Network, or display relevant ads tailored to your interests based on what parts of the Back40 Design website you have viewed or by placing a cookie on your machine. THIS COOKIE DOES NOT IN ANYWAY IDENTIFY YOU OR GIVE ACCESS TO YOUR COMPUTER. Any data collected will be used in accordance with our privacy policy.

What is ReTargeting?

The main goal of ReTargeting Ads is to re-engage site visitors after they have left the site. Dynamic ReTargeting Ads are generated based on the actual products or offers viewed on the advertiser’s site. For example, if you’ve visited a retailer’s website and viewed a specific product, you might receive a banner ad containing that product. Rather than showing the same ad to every visitor, back40design.com Dynamic Ad Application will select the most relevant ad copy based on the user’s activity on the site. back40design.com Personalized Retargeting Platform works when an advertiser places our tag on his website. The tag embeds a third party cookie on the browser of users visiting the site. Using Real-Time Bidding (RTB) Ad Exchanges, it is then possible to focus media buying efforts against those visitors. It is important to note that the cookie itself does not contain any personal identifying information. Our Personalized ReTargeting ads intelligently match the right offering to each visitor based on his previous activities on the site.

How can I remove myself from being ReTargeted?

back40design.com makes removing our tracking cookie easy for any user who wishes to do so. Users that don’t want to see back40design.com Personalized Ads should simply email us at support@back40design.com

Security of personal information

We have technology measures to protect any personal information you submit from misuse and loss, such as firewalls and password-protected areas using established industry standards. These measures are also designed to protect personal information from unauthorized access, modification, and disclosure. However, no data protection measures are entirely foolproof when data is transmitted and stored over the Internet.

Contacting Us

Any questions regarding this policy may be addressed to support@back40design.com.