Types of personal and non-personal information collected
You may choose to provide us with certain personal information. For example, when you request information, schedule a training, utilize the contact form, or submit payments. We usually collect personal information such as your name, e-mail address(es), postal address(es), telephone numbers and any other information you choose to provide.
You can opt out of providing information by not entering it when asked. If the information is required in order to allow us to respond to your inquiry, we may not be able to provide the requested information or Services to you.
How is the personal information that is collected used or shared?
We may use your personal information for various purposes. We may use your personal information to analyze the effectiveness of our online and offline marketing efforts and to develop products, services, and marketing programs.
Unless you have informed us you do not wish to receive updates related to back40design.com, we may also use your personal information to email or hard-copy mail such information. At any time, you can decide to decline further updates from us by sending an e-mail to firstname.lastname@example.org with “UNSUBSCRIBE” in the subject line or by clicking unsubscribe on the email directly.
We do not sell or rent any of the personal information that you disclose to us to third parties. We do not share or authorize third parties who are not affiliated with back40design.com to make independent use of your information for their own purposes, such as for direct marketing. We may disclose information to law enforcement agencies or others if we are legally required to do so. In addition, certain statutory authorizations may allow us to disclose personal information in emergency situations.
The criteria used to determine the period of storage of personal data is the respective statutory retention period. After the expiration of that period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfillment of the contract or the initiation of a contract.
Accessing your personal information
At your request, we will provide you with an opportunity to access and if necessary, correct the personal information that you submitted via the online form and that is stored in our database. To make a request, please email us at email@example.com. We reserve the right to confirm the identity of the requester and limit the frequency of an individual’s requests.
Google Analytics - Web traffic tracking - https://www.google.com/policies/privacy/
CloudFlare - DDoS Protection - https://www.cloudflare.com/cookie-policy/
Twitter - Analyzes browsing activity across the website to establish user profile - https://support.twitter.com/articles/20170514
Facebook - Analyzes browsing activity across the website to establish user profile - https://www.facebook.com/policies/cookies/
Back40design.com website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site.
Back40 Design uses Google Analytics features including
Remarketing with Google Analytics
Google Display Network Impression Reporting
DoubleClick Platform integrations
Google Analytics Demographics and Interest Reporting
Back40 Design uses all features of Google Analytics for Display Advertisers. That includes obtaining specific visitor cookie data, such as the source, medium, and keyword used to visit this website. Google Analytics does not store any visitor specific data and we will not use visitor specific data in any way related to Google Analytics, Google AdWords, and Remarketing.
Back40 Design and other third-party vendors, including Google, use first-party cookies such as the Google Analytics cookie and third-party cookies such as the DoubleClick cookie together to inform, optimize, and serve ads based on visitor’s past visits to our website.
Back40 Design uses remarketing with Google AdWords (see below) and analytics to display content specific advertisements to visitors that have previously visited our site when those visitors go to other websites that have the Google Display Network implemented.
This website uses Google AdWords
What is ReTargeting?
The main goal of ReTargeting Ads is to re-engage site visitors after they have left the site. Dynamic ReTargeting Ads are generated based on the actual products or offers viewed on the advertiser’s site. For example, if you’ve visited a retailer’s website and viewed a specific product, you might receive a banner ad containing that product. Rather than showing the same ad to every visitor, back40design.com Dynamic Ad Application will select the most relevant ad copy based on the user’s activity on the site. back40design.com Personalized Retargeting Platform works when an advertiser places our tag on his website. The tag embeds a third party cookie on the browser of users visiting the site. Using Real-Time Bidding (RTB) Ad Exchanges, it is then possible to focus media buying efforts against those visitors. It is important to note that the cookie itself does not contain any personal identifying information. Our Personalized ReTargeting ads intelligently match the right offering to each visitor based on his previous activities on the site.
How can I remove myself from being ReTargeted?
back40design.com makes removing our tracking cookie easy for any user who wishes to do so. Users that don’t want to see back40design.com Personalized Ads should simply email us at firstname.lastname@example.org
Security of personal information
We have technology measures to protect any personal information you submit from misuse and loss, such as firewalls and password-protected areas using established industry standards. These measures are also designed to protect personal information from unauthorized access, modification, and disclosure. However, no data protection measures are entirely foolproof when data is transmitted and stored over the Internet.
Any questions regarding this policy may be addressed to email@example.com.