Digital Marketing

Our Digital Marketing Process

Digital marketing helps potential customers find you when they need you.

With advanced campaign settings, we can target users at all stages of the purchase funnel: awareness, information gathering, product comparison, and final decision; then, send qualified traffic to relevant landing pages on your site, logging them as a sale or lead.


Digital Marketing Process

Our Digital Marketing Process

Back40 provides transparent campaign setup and management, regular reporting, and honest communication about your campaign performance. We never ‘set and forget’ your campaign. We continually optimize for performance. If something isn’t working, we’ll research and adjust our strategy to reach your business goals. 

Campaign Development
& Management

  • Research & Planning

    We research to understand your business and identify the best marketing tactics in order to reach your business goals. Set KPIs (key performance indicators) per marketing tactic to measure the success of the campaign, again based on your campaign goals.
  • Campaign Setup

    When running a Paid Search or Social Media Ad campaign, we organize your campaign to reach the relevant audience; create compelling ad content; and set up appropriate conversion and event tracking within Google Analytics to monitor campaign performance.
  • Campaign Management

    We monitor your campaign regularly, making optimizations to boost performance based on the campaign KPIs.
  • Reporting

    We send monthly reports including traffic, conversions, spend and other metrics specific to your campaign. We can adjust reports to highlight the data that matters most to you and key stakeholders.
  • Progress & Communication

    We prepare monthly reports highlighting overall campaign performance with recommended adjustments to strategy, budget, or other campaign aspects. Through these reports, we work with you to determine the best strategy for the upcoming months. We also develop an in-depth annual or campaign-end report to highlight the campaign’s KPIs and goals at the end of each year. These reports and meetings will drive the strategy and set forth the goals for the next year.


Developing a Personalized
Digital Marketing Strategy 

There are several ways to reach your target audience online: Paid Search (PPC / SEM), Search Engine Optimization (SEO) and Content Creation, Display Ads, Social Media (Management & Ads), and Email Marketing.


Digital Marketing Strategy Digital Marketing Strategy

A combination of all tactics is the most effective approach – because they all work together to lead a potential customer through each stage of the purchase funnel.  

However, not all tactics work for every brand. Sometimes, budget may limit the tactics. And, that’s ok. We can help you prioritize based on your goals and objectives with a digital marketing strategy.

Paid Search Advertising (PPC / SEM)

Paid search advertising is a great way to maximize website visibility on key search engines. Paid search reaches those who are actively searching for your products or services, making it the most cost-efficient digital marketing tactic. 

Search Engine Optimization (SEO) and Content Creation

SEO is the practice of increasing the quantity and quality of website traffic from organic search engine results. Oftentimes, this includes creating keyword-rich content. It improves your organic search visibility. 

Display Ads 

Display ads offer the ability to effectively target your audience while they are online. They can be measured in real-time which allows for optimizations to be made as the campaign is running for best results.

Social Media Management & Ads

Social media posts and ads allow you to build trust and connect with your customers by engaging with them in a conversation. We can manage your business’ Facebook, Instagram, LinkedIn, Twitter or Pinterest

Email Marketing

Email marketing is a cost-effective digital marketing tactic of reaching customers in a place most people visit every day — their inbox. A targeted email strategy can build a strong ongoing relationship with your customers. 

Digital Marketing Case Study

Nelson Landscaping

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