Branding & Graphic Design

Building Strong Businesses
through Branding

Back40 can help you develop a strong brand – whether you need a brand strategy, a logo created, or print materials designed.

Your brand is more than a logo. It's every interaction your audience has with your business. A strong and powerful brand can create a powerful response. A strong and powerful brand can establish your unique position in your industry. 

Our job is to discover what your business is all about - how your business is experienced.  

We’ll meet with you and learn about your competition, your current industry position and your goals. What's the result? Defining your voice, foundation and purpose. From there, we carefully choose colors, graphics, images and messages that resonate with your audience across print and digital media.  

Developing a Memorable Logo

There is a lot more to logo design than most people realize.  

A logo is the primary design element that will influence every part of your corporate branding from business cards to your final website. Elements like colors, fonts, and symbols are used in all other materials to build a strong and cohesive identity for your company.  

We look to understand the client’s business and what needs to be accomplished with the new logo. How does the client want to be perceived? How will the logo be used and displayed? How will the logo work with existing marketing materials? Does it require primarily type treatment or will new icons be needed?  

Learn more about our logo design process.

Designing Effective Print
Marketing

Some web designers say print is dead. We don’t believe that. We believe in the power of print. In fact, Back40 owns and publishes a monthly magazine, the Edmond Outlook. We know the ins and outs of print deadlines, working with photographers and writers and how to create engaging layouts - on time and on budget. That’s the kind of print design experience we bring to the table.  

We also have experience in exhibit design, printing on apparel and vehicle graphics. So putting together a full business identity package for you including the basics you need to get started: business cards, letterhead, and envelopes that reinforce your brand or company website. It's time to start putting it all to work. 

Consistent Branding Across all
Digital Media

As a design and digital marketing firm, we can help you beyond developing a brand strategy and logo design. Meaning we can transfer all of the discovery knowledge from the branding process into a complete digital marketing strategy.  

Learn more about our website design and development and digital marketing services.