What are Publications Really Counting?

With over 15 years as an Advertising
and Marketing Executive, I know numbers. And sometimes, the numbers just don’t
add up to common sense.

Did you know most newspapers quote
“readership” by figuring the average number of readers per issue to be 2.5? That’s
right. They increase their actual circulation by 2.5 and include that number in
their quote!

In actuality, you’re only reaching
one home for every 2.5 publications! Make sure your marketing dollars get
the best bang for your buck by going to as many homes as possible in your
target area. Once you know the true facts on how many home addresses are being
reached, you can better assess the lowest cost per household. If you’re considering advertising with another publication, ask for proof of printing and distribution.

Edmond Outlook is direct-mailed,
meaning it is actually delivered to a tangible and verifiable number of home owners
– 50,000 of them! Sure, they may share it was a neighbor – but wait, the
neighbor already got one too! So we don’t inflate our numbers by 2.5… there’s
just no reason when you reach so many! Just stay cozy at home and Edmond Outlook will come to you.

For the last 4 years, I have thoroughly
enjoyed helping business owners increase their marketing results with the
Edmond Outlook. I’ve worked with hundreds of clients who have terrific results
each and every month – and that, speaks for itself.

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