Successful Cross-Over Clients

We are thrilled to announce yet another successful launch for a
“cross-over” client. Our team thoroughly enjoys the unique opportunity
of serving a company in more than one marketing aspect. Sometimes their new website
design follows an exciting new logo we’ve created. Other times, our
Edmond Outlook magazine clients decide they need an easy content
management system for their website.

JewelSmiths, of Edmond, is one such client. As a long-time business
owner, Arthur Gordon has been featured in our local magazine for his jewelry
expertise, and he’s enjoyed continued success with his monthly
advertisements that reach 50,000 readers. All that advertising creates
extra traffic, as well as a need for a new and improved website

“JewelSmiths website design was an exciting project to work on,” said Amy Sharp, Back40 Design Group graphic designer. “The
products JewelSmiths create in and of themselves are creative and
beautiful. I enjoyed finding and developing the imagery and creating
the custom backgrounds and design elements for this website design. The
design overall is eye catching and memorable just like the jewelry at

homepage focuses on the key action items that are most important to his
business. For example, you instantly see the tagline, “40 plus years of
jewelry experience,” immediately setting the tone for his level of
expertise with a phone number visible on the upper fold of the site.
The calls to action are clear: “sell us your gold”, “contact us”, and
“new products” are easy to read. As you move through