When you try to juggle it all at once – you’re bound to drop a few things. When juggling your company’s
website, blogs, tweets, and Facebook messages, it’s easy to see how CEOs can become overwhelmed, leaving the company’s marketing message floating in thin air.
But these can all be streamlined with the right techniques. It just takes a little know-how, and one key focus – your website. After all, isn’t the goal of every social media plan that you gain interest in your products or services? Your website should serve as the anchored hub.
- Be sure your company blog is fully integrated within your website. The results of your search engine optimization will benefit from the blog headlines and keywords. Having a separate blog site versus
your website will reduce SEO opportunities, and creates double the work for your staff. Why send readers to two places?
- Be sure your tweets and blogs are directed to your website without any duplicate effort. A current trend is to have the latest 3 posts right on your homepage, where readers can easily access the most
up to date information. (See example.)
All of these features are readily available to all our websites within the Javelin Content Management System. Reduce your effort; simplify your marketing messages – all within your website. I’d love to show you how. Call 405-478-4080 for a free demonstration today.