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SEO Educational Series – Part 3

In Part 1 of this SEO Educational Blog Series you learned about Search Engine Friendly Websites and how the Javelin Content Management System can improve your current website’s SEO potential without any paid, ongoing SEO Campaign needed.

In Part 2, you learned what a paid SEO campaign does and why some websites will need this additional step. This blog explained the 4-part process of SEO, as well as several key definitions of terms for you to better understand how to choose your keywords wisely.

In this final Part 3 blog of the educational SEO series, you will better detail the “behind the scenes” approach programmers use to improve your search engine optimization during a paid campaign.

What happens during the Coding Phase?

Once your keywords have been established during the initial research and link building phase of your SEO plan, Back40 Design utilizes the research results for your
website, your industry, and your competitors to generate valuable changes to
your website code. This second coding phase typically takes at least 8 hours of code
enhancements or programming changes over a 2-4 week period.

What is the SEO Coding process & goal?

The Back40 Design SEO team of programmers take your individualized research
results and bring that action plan to life through PHP/HTML programming.
Your chosen set of keywords will be integrated within all aspects of the site –
from SEO-friendly web page names, to blog headlines, alt tags, keywords, site
descriptions, and/or tag clouds, etc.

Overall, the SEO coding goal is to integrate the keyword planning into your website structure to bring you improved search engine

What is my role as a client?

The programming team may request you write blogs or articles about your company, products, or services to post on your site, or to other sites – increasing your keyword and link-building spread of results. They might also need you to provide new marketing-wording, company paragraphs, or FAQ information for the website. This is no different than your marketing department writing a brochure paragraph, or your public relations department supplying a news release.

For example, if your current Home page text does not mention any of the keywords you want to rank high in for SEO — it should. If those keywords are not utilized efficiently, bold, or linked within your “About Us” page, the programmers will make suggestions on how your own web text could better highlight the phrases you desire.

What is the Outbound Phase an SEO Plan?

Once the research is established, an action plan is developed. That action plan becomes reality as
the programmers enact the code changes and link-building campaigns. The next step is the outbound campaign — a full culmination of those efforts. It’s the longest phase, sometimes lasting 90+ days.

Most SEO campaigns, depending upon the competitive phrases and keywords chosen take 6 months to reflect the full effects as search engines steadily crawl your site, finding the changes and updates programmers have made to your code and text. The outbound SEO campaign phase typically can take at least 3 months of weekly code enhancements or programming changes.

What is the SEO Outbound Campaign process & goal?

An SEO outbound campaign process consists of a weekly website performance review and strategic adjustments of website code, links, and keywords.

The primary SEO outbound campaign goal is to get at least 1-5 (or more) of the 10 keyword phrases within the Top 5 link results of a search engine. Once a single keyword phrase has reached the Top 5, Back40 Design SEO clients begin receiving weekly reports. Those weekly reports will show your progress throughout the campaign.

How can I learn more about SEO Campaigns?

To speak with a Back40 Design account executive regarding your SEO needs, or keyword questions, please contact JR Ross at 405-478-4080 or JR@back40design.com.

To read more of this SEO Educational Blog Series:

  • Visit Part 1 to learn about SEO-Friendly Websites.
  • Visit Part 2 to read about SEO Paid Campaigns.
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