We're Hiring a Digital Strategist

Posted by Jennay Wangen on 09/20/2040

Back40 is hiring a Digital Strategist

About the Opportunity:

We are hiring a Digital Strategist. This person will head up our PPC and social media advertising campaigns. The ideal candidate will be a motivated individual with digital marketing experience. His or her primary responsible will be managing existing client accounts and onboarding new client accounts. See the top 3 reasons you'll love working here

As Digital Strategist, you will:

  • Meet directly with clients to develop and execute digital marketing campaigns via PPC & social media platforms (primarily Google AdWords and Facebook), including budget and strategy development
  • Analyze and manage existing internal and external campaigns
  • Monitor daily & monthly digital marketing budgets
  • Deliver monthly and quarterly reports to clients
  • Review analytics with clients to optimize website content, including post-launch reviews to help improve live sites
  • Develop the information architecture and/or sitemap for client websites, as needed
  • Create and optimize content for client websites, as needed
  • Manage projects, including: budget estimating, scope planning, resource planning, client communication, and project documentation.
  • Assist with creating and maintaining Back40 blog articles and social media content
  • Assist with internal marketing to existing client base
  • Assist with client support calls and questions

Qualifications & Requirements

  • Bachelor’s degree in marketing, communications, or other related field
  • 2 years minimum experience managing paid search/PPC and social media campaigns
  • Experience managing social media accounts
  • Excellent verbal and written communication skills
  • Ability to multi-task and manage several time-sensitive projects
  • Strong organizational and analytical skills
  • Proficiency in Microsoft Office Excel, Word and PPT
  • Great attitude
  • Desire to learn, lead and work in a team environment and individually
  • Basic SEO knowledge
  • Experience working with the following tools: Google Analytics, Facebook Insights, Google AdWords, Facebook Ads, Website content management system (Javelin, WordPress, or other) and basic HTML knowledge.

Bonus Skills:

  • Google AdWords Certification
  • Google Analytics Certification
  • Facebook Blueprint Certification
  • Project management and/or leadership experience
  • Video production, photography or graphic design skills

Application Information:

If the description above sounds like you, wait no longer. Apply today. Show us you have what it takes to be a Back40er & send the following documents to careers@back40design.com:

  • Cover letter
  • Resume
  • 2 digital marketing campaign examples and/or case studies demonstrating strategy and measured success
  • 2 writing samples (a published story, blog article, brochure copy, or similar piece)

We can't wait to meet you.