Catering to Our Clients

Posted by Jennay Wangen on 08/03/2016

Redesigning Running Wild Catering

Longtime client Debbie Lowery, Owner & Director of Running Wild Catering, knew it was time to prioritize her website redesign. Her 5-year-old site had become cluttered, looked outdated, and didn’t represent her company as well as it once did. She turned to our team to create an all-new web design and experience will better cater to her clients and company.

Back40 Design Website Project: Running Wild Catering Websites - Before and After

Highlighting Services through Design

The primary goal of the new website was to showcase the food photography. Because as they say, "you eat with your eyes."   

How’d we do it?

  • Utilized a Clean, Light Color Palette
  • Enlarged the Food Photography Presence on the Homepage
  • Added Catering Display Galleries to the Interior Pages 

Improving the Experience

Redesigns aren’t just about design ─ but also the experience. To improve the user experience, we reformatted the structure, navigation, and content. Now the meat of the site is just a click away, and grouped in easy-to-digest text blocks. 

“Our long term relationship with them has proven to be a perfect fit. They use the latest technology to help keep us consumer savvy in our market. They spend hands on time teaching us how to use the changes we have made and are always a phone call away. The new site is cleaner, clearer, and user friendly. It has been a very good business choice for us.”

- Debbie Lowery, Owner & Director 

With the new website design, it’s easy to find out why Running Wild Catering is a great pick for your next event: their food looks (and is) delicious, they are professional, and they know what they’re doing. We’re not just saying that ─ we trust them with our events, too. 

So ask yourself: How can your website better cater to your clients? Let’s find out.