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The 16 Best Digital Marketing Tools

The Best Digital Marketing Tools for Marketers in 2021

The 16 Best Digital Marketing Tools

Having a digital marketing presence has become so integrated in marketing strategies that it would be difficult to successfully grow one’s business without one. When building out your digital marketing strategy it is also important to understand what the latest and best digital marketing tools are. These digital marketing tools are small but necessary cogs in the wheel of progress and technology. With the proper tools and strategy, you’ll find yourself ahead of the competition! Take a few minutes to read through this blog to see which of the 16 digital marketing tools will enhance your efforts in reaching your consumer base.

Digital Marketing Tools by Strategy

Digital Marketing Tools by Strategy

As digital marketers, we are expected to cover all digital channels to reach consumers. On top of the harsh competition, you’ve got to constantly dig through data, conduct keyword research, and stay up-to-date with the changing digital marketing tools. To help cut down some of your time, we’ve put together a list of digital tools that are valuable to all businesses, regardless of size. Use the following jump links below to help you navigate to the tools you need most.

Digital Marketing Tools:

Website Analytics

1. Google Analytics

Google Analytics

For most websites, Google Analytics is a leader in the website analytics space. This tool provides the necessary analytics and information. This free traffic analytics tool can help you track who visited your site, how they progressed through the sales funnel, and what other activities they do on your site in real-time. Beyond the bounce rates and conversions, Google Analytics can also help you build an enhanced ecommerce setup to learn more about user engagement.

2. Mixpanel


Mixpanel is the only data analytics product that allows you to track data and act on it all in one place. You can use Mixpanel for tracking customer behavior and KPIs across websites and mobile apps. Track spikes and dips in your metrics and determine what and who is causing the sudden movement. The goal of this digital marketing tool is to help you make more accurate product decisions.

3. Adobe Analytics

Adobe Analytics

For businesses that have websites with a large number of daily visitors, Adobe Analytics has provided a comprehensive understanding of their journey by collecting multichannel data. For advanced insights and detailed reporting graphs, the tool emphasizes machine learning and predictive algorithms.

Search Engine Optimization

4. Moz


Moz offers two ways to help with SEO practices: Moz Pro and Moz Local. The Pro version monitors link-building efforts, tracks rankings, and informs about content marketing campaigns. On the other hand, Moz Local will help businesses improve their local SEO listings. Moz is a great addition to your SEO plan if you’re in need of monitoring your site or checking keywords. You can also use this digital marketing tool to rate your site out of a score of 1 to 100.

5. Ahrefs


Ahrefs is a highly recommended tool with various SEO facets. Not only will Ahrefs display competitors top performing content, it’ll also show which keywords you should incorporate into your content. Our digital marketing team here at Back40 cannot imagine a day without using Ahrefs for SEO services. With just a few clicks, you’ll be able to track down keywords, improve SEO keyword research, conduct competitor analysis, and more!

6. SEMRush


SEMRush includes various options that assist both paid search experts and SEOs in tracking and improving their search rankings. One main feature of SEMRush is the ability to track your competitors. You can use the sites tool to pull competitor backlinks, monitor their ranking fluctuations, and conduct a full competence analysis. If you’re having trouble with generating a topic for content marketing, check out SEMRush’s template for content generation. The template includes reference sources and keyword guidelines to help you write valuable content. 

Content Marketing Platforms 

7. Hubspot


HubSpot is one of the internet’s most popular and widely used customer relationship management apps. Not only that, this platform is also user-friendly and has other features that are not as complex as other CRM alternatives. You can use HubSpot for expediting sales and marketing workflow on the go. For entrepreneurs or beginners in business, you’ll be able to get the hang of it in no time! Save your time and check out Hubspot to track your performance and communication on a single dashboard. 

8. Surfer SEO

Surfer SEO

Surfer SEO is a comprehensive approach to marketing content preparation. The website has two extremely useful tools available for writing, optimizing, and developing marketing strategies. Surfer SEO can assist in streamlining this process by allowing simultaneous analysis of the main competitors’ websites from the top 50 search results and taking into account over 500 ranking factors. On top of it being easy-to-use, Surfer SEO also provides a comfortable content planner, establishes target keywords,and aids in the improvement of content structure for your website or blog post on social media. 

9. Grammarly


As a writer or a blogger, you’ve probably already heard of Grammarly and its lifesaving abilities. Grammarly is one of the most popular free online grammar checkers for a reason. Once you download this tool and embed it to your web browser, you’re one step closer to enhancing your writing skills! Our team uses Grammarly for just about everything content related whether that be  correcting grammar errors, emails, or social media posts. Grammarly is a rising game changer in the digital marketing space. 

10. Canva


There are times when a stock image just doesn’t cut it. This is where Canva steps in. Canva is exceptionally user-friendly with pre-made templates for whatever design pieces you may need. The website is designed to help with all kinds of content marketing imagery such as social media images, blog posts, and other design projects.  

Email Marketing

11. Mailchimp


Mailchimp is a well-known provider of email marketing software. Their free plan includes basic email marketing features like email creation and scheduling. The smart recommendations feature, which provides you with valuable audience insights to optimize your marketing efforts, is what makes this a great email marketing tool. You can also easily store your images and files in the Content Manager area. Mailchimp allows you to automate your emails at key stages of the buyer journey, allowing you to easily send out welcome emails, order confirmations, abandoned cart reminders, and more.

12. HubSpot Email Marketing


HubSpot, best known for their marketing automation platform, also has a free email marketing tool that can handle many of a small business’ transactional email needs. HubSpot Email Marketing is user-friendly, has high deliverability, and is natively integrated with all other HubSpot products, including the free-forever CRM and hundreds of other popular marketing tools. The tool includes a Free Plan that includes up to 2,000 email sends per month, contact lists, a drag-and-drop email builder, and ready-made templates, allowing you to get started right away.

13. Constant Contact

Constant Contact

For those who are just starting out in the email marketing world, Constant Contact is your new best friend. Due to their simple drag-and-drop email builder, users can quickly create new emails that are visually appealing and on-brand—no coding knowledge required. Text, image, video, coupons, polls, and events can also be easily added to any message. Constant Contact offers real-time tracking of the results of your campaigns and you’ll see data for each individual subscriber, as well as everything from open rates to click-through rates.

Team Productivity Tools

14.  Slack


Slack serves as a chat room for your entire organizing team. It’s a great place to coordinate and collaborate, especially when you cannot all be in the same room at the same time. Slack can be accessed via your computer or phone to communicate with your team and keep everyone up to date on important news and events. 

15. Trello


Trello is one of the leading productivity tools when it comes to online project management. This web-based tool allows you to plan all of your projects in a single platform and is highly adaptable. Trello operates as a three-tiered information system of: boards, cards, and lists. Projects and information about them would be organized on boards which would then turn into lists. These lists are then given titles, and they will have their cards. 

16. CallRail

Call Rail

Call tracking software works by allocating a unique tracking phone number to each of your marketing campaigns, whether online or offline. CallRail provides a streamlined way to track, monitor, and evaluate advertising efforts to determine which channels are driving the best ROI. You can also utilize CallRail to assess the performance of any of your customer-facing teams. Find out which members of your team are the most effective at converting leads and ensure that your customers are satisfied.

Back40 Digital Marketing 

Back40 digital marketing

That was our list of the 16 best digital marketing tools and hopefully, you were able to gain more insight into them. Since this is only about 16 tools, be sure to research other tools for boosting your marketing efforts. One best practice would be to test out different tools to see which best suits your marketing strategy. If you’re looking to work with experts in the field, consider Back40’s digital marketing service! We are constantly optimizing for performance and if something isn’t working, we’ll investigate and revise our strategy to meet your business objectives.

 Digital Marketing Tools FAQs

  • What are digital marketing tools?

    Digital marketing tools enable marketers to create, test, and measure the performance of their campaigns. These tools help complete their tasks and can range from social media platforms such as Facebook and Instagram to analytics tools such as Google Analytics.

  • What are direct digital marketing tools?

    Direct marketing is a method of reaching out to customers that do not rely on traditional advertising. Businesses use it to send information about their products and services directly to a targeted group of people who are likely to buy via text messages, phone calls, and brochures.

  • How to determine the right digital marketing tools for your needs?

    There are various tools out there to try and the best way to determine the right digital marketing tools is to first understand your company goals. From there, you can research popular tools among other marketers. Feel free to experiment with different tools to see which best fits your needs.

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