More often than not, our clients utilize multiple Back40 Design services. For some clients a logo design project will precede their website in order to formulate a key brand identity, keeping the look and feel fluid throughout.
For example, Oklahoma Outreach, a non-profit organization that financially assists families who have suffered from drug and alcohol abuse, contacted us to redesign their website. During our initial meeting it became clear that the organization needed a clear identity. Like many companies, they have relied on clip art or a logo mark that someone had created years ago. In fact, many of our clients when asked, had no idea where their logo came from or what it meant. The Back40 Design team created an excellent logo design for Oklahoma Outreach that speaks to their mission and community target.
Anchor Freight, a shipping coordinator and Back40 web client was also hesitant to update their website without researching their logo first. The anchor icon was created when the company began, but they also knew that the particular style of the original logo and some variations made later never truly communicated what they do. Anchor Freight was willing to explore the possibility of moving beyond their previous 2 logos, to create a more long-term brand identity that would illuminate their industry and communicate their message throughout all marketing materials and the new web design. The new logo created by Back40 Design serves as a terrific example of honoring a customer’s history, while specializing their brand identity toward a target market. It encompasses the industry while launching them forward to new heights.
To view other logo designs Back40 has created, feel free to visit our Logo Portfolio today!
Typical price ranges for a logo design start at 12 hours of design, approximately $1,260 – a true bargain to create a unique and lasting identity for your business.