Communicate Your Message Through Typography

In my last blog on typography I shared how important typography can be in communicating trust, why your designer may choose a sans serif versus a serif, and more. What about communicating your actual message? Here are some tips for making good typography choices for the web to help you clearly communicate your message.

Choose the Right Typeface

Choosing the right typeface for the web should begin with referring to the company’s brand. You don’t want to pick a random typeface, but rather you want the typefaces used to support the consistent look and feel of the company you are designing for. For example, if the client uses a specific sans serif in their logo, tagline, and print materials you should probably use that same sans serif in their web typography. If the companies logo has a unique script you wouldn’t want to choose another script that would compete with their logo.

Although in the past typeface choices were limited to common web safe fonts, this is no longer the case thanks to CSS3 @font-face. Now that you are thinking, “what is best for the brand” and considering the newly wide variety of type choices remember to keep typefaces to a minimum for clarity. Use one or two typefaces and then stick with them. If you need variety to break up text you can always use font family options: different font sizes, styles (italic or roman), and weights (bold or regular).