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14 Benefits of a Full-Service Marketing Firm

14 Benefits of a Full-Service Marketing Firm

by Jennay Wangen on
Should you hire a marketing agency or a full-service marketing firm? If you need more sales, customers, or patients then you'll benefit from Back40's hybrid model.
Graphic Design vs Web Design - The 5 Differences Explained

Graphic Design vs Web Design - The 5 Differences Explained

by Jennay Wangen on
It’s not about graphic design vs web design, as the two have a lot in common. Both will benefit your website when used in unison. Here are 5 core differences.
Website ADA Compliance Checklist: 5 Easy Steps 2020

Website ADA Compliance Checklist: 5 Easy Steps 2020

by Rachel Morse on
Under the ADA, websites must be accessible across all devices. Failing to comply not only creates bad experiences for site visitors with disabilities but it can also lead to potential lawsuits. Learn 5 simple ways you can stay compliant.
How Paid Search & Organic Listings Work Together

How Paid Search & Organic Listings Work Together

by Jennay Wangen on
Integrating both paid search (PPC) with search engine optimization (SEO) into your digital marketing strategy can make a big impact on your results.
How Bahama Buck's (or any multi-location franchise) could Improve its Google Maps Rankings

How Bahama Buck's (or any multi-location franchise) could Improve its Google Maps Rankings

by Stephen Dayton on
While preparing for our upcoming Edmond Chamber tech series presentation about setting up and optimizing your Google My Business profile, we started researching opportunities all local chamber members could relate to.