15 Ways to Increase Trust at a Client Meeting

Back40 Design CowboyIt’s an Back40 buffet. Take what you like and leave the rest.

  1. Don’t use your cell phone in meeting with a client. Don’t place it on the table next to you – in fact don’t even bring it. The days of “Look I have an iPhone” are so over.
  2. If you are a gum chewer, stop. It looks really stupid. I think it’s a visual clue of low intelligence. If you’d like to freshen your breath, have a mint. Just finish the mint before the meeting.
  3. Don’t make the client wait. If the client waits in the waiting area and then waits in the conference room, all you have done is herd the client. “Hi, you’re really important to us, so important that we’d like you to wait in two places.” If possible, have the client escorted to the conference room by the person the client is meeting with. Less confusion = more focus.
  4. Listening is an active task. Let me say that again. Listening is an active task. If you are anxiously waiting until the client’s mouth stops moving so you can say important stuff again, you should probably be in some sort of counseling – not in a client meeting.   Listen, process, wait to respond.
  5. Before you respond – consider, does your response add value? If not, don’t add anything. Adding nothing doesn’t increase value.
  6. Don’t introduce the client to everyone at the company. Your staff hates it.
  7. Take notes. I used to tell my Account