How do I know my website is working?

Knowing the effectiveness of your website greatly enhances your marketing program. At Back40 Design, or website customer service package provides you with timely performance results on your website's effectiveness.

The Google Analytics service we utilize supplies extensive reporting capabilities in one, easy-to-use website. Our web clients can easily log in and see all the action their website is generating, including multiple reports, charts, graphs, and maps.

Identifying customer trends is a key to online success

Online statistics provide vital information that can mean the difference between simply getting "clicks" and turning those clicks into customers.

• How many visitors are new?
• How often are return visitors coming back to your website?
• What city, state, or country are these web users coming from?
• What are your most popular pages?
• How are people finding your website?
• Keywords? Search Engines? Referral websites? and more...
  

These are all questions you can easily answer through knowing your website's analytics.

Marketing Trends

The information you can gather about visitors, clicks, popular pages, and keywords can truly influence your marketing and advertising campaigns.

• Ever wondered if that tv commercial you ran last month encouraged anyone to log onto your website?
• Did you recently put your website address on your business cards, but not sure if it helped drive more traffic to the company website?
• How long does an online customer stay on your product page shopping for that perfect item?
• Did your non-profit event sponsors receive web hits because of their logo on your website?
  

Website Report Examples:

Visitors:
Graphs, charts, and percentages of how many new users view your page daily.

New Visitors vs. Return Visitors:
Report distinguishes new users from previous individuals who are viewing your site again.

Page Details:
Shows how long users stay on a page, or of they bounce off quickly. Details which page the user came from, and which page they went to next.

Traffic Sources:
Shows where web visitors found your site, such as: search engines, direct traffic, or referring sites.

Map Overlay:
Shows each website button, page, or advertisement and how many clicks it received. You can quickly determine the most popular pages on your website.

Geolocation Map:
Map of where web users are viewing your site, worldwide to city level.