Search Engine Optimization

Back40 Design SEO services

We're easy to find on Google, are you?

Everyone wants to be number one on Google. Why not? High search engine rankings equate to more. More visits. More leads. More sales. But achieving high ranking can prove difficult since Google ranks search results by relevancy.

How our SEO process works:

If your website is built in our content management system, Javelin CMS, you are already ahead of the game. Javelin CMS effectively formats your content to be parsed by search engines, but proper formatting is just part of on-page Search Engine Optimization (SEO). Your website will need relevant and valuable information to rank well against other websites. Search engines crawl the internet and index content. These search engines use sophisticated algorithms to decide which content is relevant to corresponding search terms. So as they say, content is king.

What you should know about On-page Search Engine Optimization (SEO):

  • Populate your website with relevant content your users will be searching for.
  • Format that content with indexable titles and keywords.
  • Use proper website structure so search engines can index the information correctly.

Off-page Search Engine Optimization (SEO)

Off-page SEO focuses specifically with links to your website from outside sources. Off-page SEO is an ever-evolving service which includes documenting search algorithms as well as coding, keyword strategy, submitting your website URL through blog commenting, directory listings and back-linking. All these efforts can increase your rankings on search engines. If you are interested in off-page SEO we can recommend some resources.