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Initiating Open Books Management

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Oh, my. Change is not always easy. Especially when you change how you conduct business on a fundamental level. And that’s exactly what we will be doing starting in January 2012. Next year, our 12th year of operations, we are implementing an open books management system at Back40 and the Edmond Outlook magazine.

The challenge:

In a business, aligning the employees interest with the owners interest is possible, but not necessarily easy, and that's what we are attempting to do with this initiative.

What is open books management?

Like it says, it's opening the business books to all the employees. However, we are going a bit further as we are educating everyone at the company on how we make and spend money. We will also be setting financial goals and we all will share a stake in the outcome.

Why do this?

The more everyone here knows about the business, the better it is for the company, the employees, and our clients.

Open Books Management Cartoon

Are you on crack?

No, I am not. I was first introduced to open books management when I visited the offices of one of our clients, Beam's Seatbelts. I walked into their front office for a pitch meeting and from across the room I see a whiteboard filled with numbers and categories. The categories read: gross, cost of goods, gross profit, orders, returns, labor. It soon becomes very clear to me that not only am I looking at this month's profit & loss statement in colored markers and smiley faces, I'm also looking at year-to-date numbers for all operations. Now I'm thinking, is that information supposed to be out here in the open? Shouldn't someone be wheeling that whiteboard into a back office?

Happy to share

Over the next several months, every time I visited Beam's Seatbelts, there was that whiteboard again, broadcasting the financials of the company loud and clear. Now, I have to ask about it, and Mike Bosley, President at Beam's Seatbelts, is more than happy to tell me all about it. He explains it like this:

Open book management is about the team. People want to be a part of something bigger than themselves. Open books allows team members to understand what success looks like for the company and how they can use their skills to help.  It helps engage and align more brains and hands in the organization to create success.  Sharing this level of detail in the organization is one of the most effective ways possible to build trust and a team atmosphere and put everyone on the same page. At Beam's, we have trained a mini-army of accountants (our team members) that understand how the business operates wall-to-wall and floor-to-ceiling.

I picked Mike's brain for an hour and he pointed me to a website that developed their open books program. It's called the "Great Game of Business" and was developed by Jack Stack of the Springfield Manufacturing Company.

That's it for now. We are presenting our plan of action, critical numbers, and gain-sharing plan to our web team today. Wish me luck. I'll let you know how it goes.

More information on Great Game of Business

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Christmas Party 2011: Cold & Hot Activities

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Our first stop on this year's Christmas party was the OKC Bricktown Ball Park. The whole company (and families/guests) went snow-tubing. There were two large ramps, one for kiddos and one larger faster, slide for adults and children 4' and taller. We slipped and slid for an hour and a half. Thankfully, the weather was great - about 50 degrees, no wind and bright sun. It was great.

Snow Tubing in Oklahoma City Ball Park

Our next stop was the Blue Sage Studio in Oklahoma City, near the Plaza District. Andy Boatman, chief glassblower and studio founder allowed us to set up a private party with catering by Iguana Mexican Grill. We nibbled, noshed and nom-nom'ed our way into the evening. About half of our group took part in glassblowing custom Christmas ornaments. Most all of the kids participated, even a few reluctant teens got in on the action - plus a few Back40 staffers.

Blue Sage Studios Glassblowing in Oklahoma City

I have no idea how we are going to outdo ourselves next year, perhaps skydiving followed by pony rides? I'm open to ideas, people.

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Is Your Website Optimized for Google Panda?

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Actually, the real question is, Does Google think your site is a "Quality Site?"

Google Panda, released earlier in the year, is an attempt to lower the rank of low-quality sites and increase the rank of high-quality sites. This search algorithm is unique as it is programmed to mimic human judgement of sites.

So what's a high-quality site?

Google Panda cartoon

A high-quality site is one that engages users. If you are using Google Analtyics (and you are, right?) you can get some good information about your website. Just on the overview, you can learn:

  • How many people visited your site
  • How many of those visitors were unique (from different computers/devices)
  • How many page views there were
  • The average page view per visitor
  • The average time spent on your site
  • The bounce rate of those visitors (how many users only viewed one page before leaving)

If you have a high bounce rate, try to think about why people are wanting to leave your site. It may have something to do with the user experience.

A high-quality site plans for a good user experience

User experience is, quite simply, the experience a user has while on your site. It is also one of the more complex concepts of web design as each user experiences the website differently. Remember, Google Panda emulates how humans would rank your site, and it's taking usability into account.

The International Organization for Standardization (ISO) defines user experience as "a person's perceptions and responses that result from the use or anticipated use of a product, system or service," which means it's subjective. The only way to plan for user experience is to learn how users want to experience your site. Ask users about what they want from your site, not necessarily what you want to get out if it.

A high-quality site uses proper grammar and spelling

Imagine you were handed a piece of print marketing that was misspelled and full of grammar errors. Would you trust it? Probably not. Before you publish to the web, triple check your copy. If you know your spelling and grammar are atrocious, go ahead and put it through the spelling and grammar check in a word processor (like Word) and give it to at least one more person to reread…before it goes live.

A high-quality site has high-quality content

Good content is the heart of any website. Having regularly updated content is even better. Google Panda was created in response to the now standard social media technologies, like Facebook and Twitter, and social media users who expect information to be available instantly. You don't have to update your content every day, but if your competitor updates their site more regularly than you update yours, you may be at a disadvantage.

What's a low-quality site?

Quite frankly, a low-quality site is one that does the exact opposite of a high-quality site.

  • High bounce rate; low page views (people don't want to go to or stay on your site)
  • Bad user experience (which may result in the above)
  • Poor spelling and grammar
  • Low-quality, stale, or not recently updated content

Ask yourself, is your site high-quality?

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