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Diversions in Development - February 3

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We work hard. And while we're working hard, we find something really cool on the web or people send us interesting links. Here are some links we discovered this week:

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3 Failed Business Plans for Web Design Firms

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With the apparent demise of yet another Oklahoma City web design company, I am once again reminded that running a successful web design business is a serious endeavor. One that involves a lot more than making pretty websites.

Maybe some of the following will sound harsh or directed at some “defunct” web design firms, but I know the following business plans do NOT work because in the past 12 years, I‘ve either been there or seen it up close.

OKC Web Design clients left behind cartoon

Plan #1: I’ll sell and you design - let’s go!

This is not a solid plan. Partnerships can work well, but they need to be set up on strong foundations. Procedures on how business decisions are made need to be established before the decisions start happening fast and furious.

I was involved in a partnership before I started Back40. We didn’t plan for growth, failure or the issues in between - and within a few months that partnership vaporized. FYI, I was the one designing and the other guy was selling.

Plan #2: Starting a business out of a resentment

Ok, so you're upset about your employment situation and you think you can do better. Or better yet, you get fired. Now you have the energy of ten start-ups. You’ll show them you know better.

Hopefully it will all work out for you. It did for me, but that energy and resentment will not sustain a business. And when that energy runs out you’re left with the day-to-day business of taking care of your clients. Hopefully you’ve planned how to do that AND you’re cut out for that task.

Plan #3: Let’s play design firm

It’s fairly easy (and low cost) to start-up a web design business. Lease a nice space, create an awesome website, buy some IKEA furniture and a few Macs - and you can look like a viable business.

Fast forward a few months (or even a year or two) and some of these shops are in trouble because they didn’t understand business. Many over-capitalize and run up debt. Others grow themselves right out out of business. They become re-active rather than proactive and they are taking on jobs they shouldn’t, charging whatever they can get, missing payroll taxes and dodging creditors. If they can tame the beast and learn the applicable business skills, perhaps they will pull through. Sometimes the reckoning comes too late and they implode.

Back40 Design to the rescue

I’ve seen these plans applied multiple times and when these plans run their course, Back40 is happy to step in and rescue clients. Over the past 12 years we’re rescued dozens and dozens of clients that either saw the warning signs of a faltering web design business or suffered the final catastrophe - denied access to their websites.

If you are looking for a dependable, proven, established, fully-staffed, debt free, profitable, call-returning, diverse (we own & publish the Edmond Outlook magazine) web design and hosting business in Oklahoma City - then I suggest you call 405-478-4080, contact us or drop by our office. We look forward to helping you. That’s our business plan.

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Initiating Open Books Management

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Oh, my. Change is not always easy. Especially when you change how you conduct business on a fundamental level. And that’s exactly what we will be doing starting in January 2012. Next year, our 12th year of operations, we are implementing an open books management system at Back40 and the Edmond Outlook magazine.

The challenge:

In a business, aligning the employees interest with the owners interest is possible, but not necessarily easy, and that's what we are attempting to do with this initiative.

What is open books management?

Like it says, it's opening the business books to all the employees. However, we are going a bit further as we are educating everyone at the company on how we make and spend money. We will also be setting financial goals and we all will share a stake in the outcome.

Why do this?

The more everyone here knows about the business, the better it is for the company, the employees, and our clients.

Open Books Management Cartoon

Are you on crack?

No, I am not. I was first introduced to open books management when I visited the offices of one of our clients, Beam's Seatbelts. I walked into their front office for a pitch meeting and from across the room I see a whiteboard filled with numbers and categories. The categories read: gross, cost of goods, gross profit, orders, returns, labor. It soon becomes very clear to me that not only am I looking at this month's profit & loss statement in colored markers and smiley faces, I'm also looking at year-to-date numbers for all operations. Now I'm thinking, is that information supposed to be out here in the open? Shouldn't someone be wheeling that whiteboard into a back office?

Happy to share

Over the next several months, every time I visited Beam's Seatbelts, there was that whiteboard again, broadcasting the financials of the company loud and clear. Now, I have to ask about it, and Mike Bosley, President at Beam's Seatbelts, is more than happy to tell me all about it. He explains it like this:

Open book management is about the team. People want to be a part of something bigger than themselves. Open books allows team members to understand what success looks like for the company and how they can use their skills to help.  It helps engage and align more brains and hands in the organization to create success.  Sharing this level of detail in the organization is one of the most effective ways possible to build trust and a team atmosphere and put everyone on the same page. At Beam's, we have trained a mini-army of accountants (our team members) that understand how the business operates wall-to-wall and floor-to-ceiling.

I picked Mike's brain for an hour and he pointed me to a website that developed their open books program. It's called the "Great Game of Business" and was developed by Jack Stack of the Springfield Manufacturing Company.

That's it for now. We are presenting our plan of action, critical numbers, and gain-sharing plan to our web team today. Wish me luck. I'll let you know how it goes.

More information on Great Game of Business

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